Gillian Luce - Articles

 

Gillian has wide-range knowledge and experience in the real estate industry providing marketing services for residential and commercial real estate as well as multi-family housing. She joined Dominion Enterprises in July 2007 as the Interactive Marketing Coordinator with For Rent Media Solutions. In this role, she helps develop, execute and optimize a social media strategic plan across multiple channels. This would include blogs, social networks, video sharing sites, and other conversational media. She spends a great deal of time building relationships with consumers, social media influencers, and bloggers to generate awareness of For Rent Media Solutions brand.

Businesses Can Take a Cue from Dr. Seuss

“I think Oh the Places You’ll Go should be the theme of this year, in light of all the flux with lost jobs in this economy. It’s a sweet book of hope.” Have a book that is meant to be read to children be a theme of the year given the state of the economy? So I took to researching other Dr. Seuss anecdotes that could be taken for reflection of this year for companies. Read

By: Gillian Luce | 10/07/2009 | Business

Mobile Marketing to the Hispanic Community

This past March we posted an article titled ‘Marketing to Hispanics‘ where we briefly mentioned mobile marketing. This month we would like to expand on that topic as we take a look at mobile Web sites, text messaging and mobile applications to reach the Hispanic community. Read

By: Gillian Luce | 06/07/2009 | Marketing Tips

For Rent Media SolutionsTM Embraces Trade Shows in This Economy

There is an important area of traditional marketing that we have yet to expand on. It is actually very vital to the overall success of our brand imaging. And that is the trade shows that we attend and sponsor. For Rent Media Solutions has participated in trade shows for over twenty years! Trade shows are a successful tool used by companies to showcase, advertise, connect and grow. Read

By: Gillian Luce | 09/06/2009 | Marketing

Marketing to the Gen Y Consumer

As marketers we need to reach Gen Y through an integrated marketing strategy which includes advertising on multiple platforms such as print, Internet, social networking sites, video sharing sites, text messaging, mobile Web sites, and the like. In a study conducted by Junco and Mastrodicasa: “Research on ‘The Net.Generation,’” they found that 97% of students owned a computer, 94% owned a cell phone, and 56% owned an MP3 player (iPod, Zune, Sansa, etc.). Read

By: Gillian Luce | 01/06/2009 | Marketing

Marketing to the Hispanic Community

Today’s consumers are changing the way they accept advertisements. The Hispanic community is no different. While the present economic circumstances call for more creative and innovative advertising techniques, marketing to the Hispanic community proves to be an area that remains open for growth. Therefore, if you haven’t already introduced your brand to them, it’s time to do so. Read

By: Gillian Luce | 05/05/2009 | Marketing Tips