Glazer+Kalayjian - Articles

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Glazer+Kalayjian is a global strategic branding consultancy specializing in brand strategy and brand architecture, visual brand identity systems, product naming and company naming, trademark search, linguistic analysis, package design, graphic design and interactive design. With a full web branding and interactive design team, Glazer+Kalayjian also produces custom websites, creative online advertising, search engine optimization strategies and e-commerce solutions. Based in New York City, Glazer+Kalayjian has partner offices all over the globe. With over three decades of experience creating and sustaining brands for some of the world's most admired organizations, GK provides a level of expertise that is unmatched. For an estimate on your next design project, contact the Marketing Director of Glazer+Kalayjian for more information at http://www.gkdesign.com/...on=com_contact&Itemid=2 or call us at +1.203.226.8255 Ext 12.

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722

Team Mascot - the Beijing Olympics 2008
Since the inception of the Olympic mascot over 36 years ago with Waldi at the Munich Olympics, the mascot has been given the honorable role of representing the culture and history of the host city. This summer the mascots, also known as the five "Fuwa", have been designed to express the playful, child-like qualities of five little friends, each with their own names and representation of China's most popular animals. Read
By: Glazer+Kalayjian | 17/03/2008 | Branding
Popularity
50

Creative Development Sessions for Marketers and Business Managers
It is common knowledge that marketing managers and business executives conduct research to develop viable, actionable solutions to their marketing and business problems, the things that keep them up at night. As an agency that lives and breathes creativity with a focus on solving our clients' branding and marketing problems, Glazer+Kalayjian realizes that the methods we have available to develop new solutions haven't performed exceptionally well over the years. GK examines why. Read
By: Glazer+Kalayjian | 17/03/2008 | Marketing Tips
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58

Packaging Design
We have come a long way since wooden barrels and woven bags were used as packaging for products. Globally the packaging industry is worth over $400 billion, with companies actively investing their resources into new product development and packaging design innovation to drive growth within their industry and increase their market share. Packaging often offers one of the last opportunities to influence the purchasing decisions of consumers in a store setting. How do you capture that audience? Read
By: Glazer+Kalayjian | 17/03/2008 | Branding
Popularity
53

A Website for Up-and-coming Older People – the "elderly" Need not Apply
Every year Glazer+Kalayjian is proud to work with a select number of non-profit organizations. As one of New York's leading providers of mental health and related services for older adults, SPOP offers a number of services to its clients. Despite their older clientele, SPOP prides itself on staying away from images of elderly and geriatric people—the term "old" is not in their vocabulary. Older, yes—but not "old". Read
By: Glazer+Kalayjian | 17/03/2008 | Press Releases
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50

Glazer+kalayjian Cares
Giving back to the community, whether it is our immediate environment, or something a little more tropical, has always been a core value of Glazer+Kalayjian. Vasken Kalayjian, President and CCO of GK, is a firm believer in sharing the company’s success with worthwhile organizations around the world, and has dedicated a significant amount of GK's time and resources to non-profit branding and design projects. Read
By: Glazer+Kalayjian | 12/02/2008 | Press Releases
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52

Glazer+kalayjian's Tasty Chocolate Challenge!
Glazer+Kalayjian's web branding team launched a chocolate e-commerce website. Read the entire article for a promotion code to use on the Cocoa Michelle website this Valentine's Day. Read
By: Glazer+Kalayjian | 12/02/2008 | Press Releases
Popularity
50

Gk Sets the Pace for Canon Imagerunner in 2008
GK Sets the Pace - Glazer+Kalayjian's branding team launched new packaging for Canon's imageRUNNER Networked Document Management and Production devices line. Read
By: Glazer+Kalayjian | 11/02/2008 | Press Releases