Glen Hopkins - Articles

Popularity
50

Find Your Fortune by Following Up with Your Customers
The more opportunities your customers have to buy from you, the more money you are going to make. So you must follow-up with your customers. Don't become so preoccupied with driving fresh traffic to your site that you ignore the traffic that's going to make you money: the people already in your system. Read
By: Glen Hopkins | 10/01/2008 | Internet Marketing
Popularity
50

How to Create a Huge Keyword List
You may hope people are searching for a particular word but in reality no one is. So you need to find out what keywords people are actually searching for. Read
By: Glen Hopkins | 10/01/2008 | Internet Marketing
Popularity
50

The One Thing You Must Develop For Your Business to Thrive
In order for your business to thrive, you must develop a backend system. In other words, you need to have more than one product or more than one version of your product to sell. Read
By: Glen Hopkins | 09/01/2008 | Internet Marketing
Popularity
57

The Viral Power of the One Time Offer
Although a One Time Offer is a great sales tactic, it does not always have to be a sales message. As a matter of fact, you can use it to generate even more traffic. Instead of redirecting your subscribers to a OTO page for a product purchase, appeal to the same sense of urgency by offering additional bonuses if referring three friends. Read
By: Glen Hopkins | 09/01/2008 | Internet Marketing
Popularity
50

Three Ways to Motivate Your Prospects to Buy Immediately
One Time Offers convey a sense of urgency to your prospects and motivate them to buy immediately. When done correctly, these offers have a high conversion rate. Read
By: Glen Hopkins | 09/01/2008 | Internet Marketing
Popularity
50

Five Ways to Get Your Customers to Buy From You Again and Again
Selling a front-end product doesn't leave room for much profit. That's why you need your customers to buy from you again and again. And that's why you need to develop a backend system. Read
By: Glen Hopkins | 09/01/2008 | Internet Marketing
Popularity
53

How to Deliver Value One High-Priced Product at a Time
Think of your backend system like a funnel: you can pour a lot in the top, but it filters down to a focused point. That focal point is you. You are your most expensive product and should charge a premium price for one-on-one time with you. Read
By: Glen Hopkins | 09/01/2008 | Internet Marketing
Popularity
50

How to Motivate Your Prospects to Buy NOW
The trick with the One Time Offer is to write persuasive, effective copy. And you're appealing to different types of emotions depending on where you use your OTO. When done correctly, these offers have a high conversion rate. Read
By: Glen Hopkins | 08/01/2008 | Internet Marketing
Popularity
50

Is the OTO a Gimmick or a Useful Selling Technique?
In its strictest sense, the OTO is available once, then disappears forever. This kind of offer works in retail stores and online stores alike. It works because it has a strong emotional appeal and creates a sense of urgency within the customer. Read
By: Glen Hopkins | 08/01/2008 | Internet Marketing
Popularity
50

Should You Hire an SEO Expert?
Because there are so many factors to consider in the search engine game and because search engines are constantly changing the rules about optimization, you may want to hire an SEO expert. Only you have to be careful who you hire. Read
By: Glen Hopkins | 08/01/2008 | SEO