Gonca Telli Yamamoto - Articles

Understanding Sms Marketing

As Short Message Service has grown into a mainstream communication tool for consumers, reaching them via SMS marketing has become increasingly important strategy for business enterprises. Text messaging enables information to be sent to groups of people quickly and conveniently in much the same way as e-mail, making it an increasing popular marketing channel. In this study; our aim is to emphasizing how the SMS Marketing system works, types of SMS marketing, to present some implications. Read

By: Gonca Telli Yamamoto | 07/03/2009 | Marketing