Great Mailing Lists

Do you know what the most important part of your direct mail campaign is? It is the mailing list. No matter how beautiful your graphic design is, no matter how slick your ad copy is, if you mail to the wrong mailing list, your mailing is doomed to failure. Remember, a mailing list is not just a means to reach your prospects, it IS your prospects!

When done correctly, direct mail is one of the most effective marketing tools available to small businesses, regardless of industry. Unfortunately, many first-time mailers--and even some experienced ones--overlook some of the basic "rules" for creating an effective direct mail campaign. Here are some proven thoughts to heed when planning your next mailing.

Before you go about finding that great mailing list for your marketing campaign, you need to define your audience. Precisely who is your market? The more precisely you can define your perfect target audience, the better you’ll be able to segment your mailing, and the better your response will be.

If you asked people if they like to get "junk mail", most people would say "no". But don't worry - people really don't hate direct mail. $250,000,000,000 worth of goods and services are sold through direct mail each year in the US alone

Often times I will see someone put together a beautiful mailing piece, but because their call to action is not clear, their mailing falls on its face. It is not so much that people don't realize they can call your phone or visit your website, it's just that unless you actually ask people to do so, they don't.