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Greg Wilson - ArticlesMusic Promotion for the BeginnerIf you are a novice at getting your music to the masses then you are about to get a crash course on music promotion. It’s important because unless people know how great the song or CD is, they are never going to walk in and pick it up. There were a few exceptions out there in music history, like the Stones “Sticky Fingers” album or Carly Simon’s “No Secrets”. There were a ton of folks that bought those two without having heard a note because of the cover art. But guess what? That was promotion o Finding Music InternshipsNobody likes to do things for free. Heck even little kids like to get paid for cleaning up their room and other little things that they should do on their own. The thing about it is that in order to gain skills in this industry you have two choices. You can find someone willing to give you a music internship so you can get the practical knowledge needed or you can actually shell out your hard earned cash and pay some professor to teach you the things out of a book. You and Music Industry MarketingMusic Industry Marketing could just as well be titled “toot your own horn”. The fact of the matter is that you could be the best damned person in your chosen field, but unless the rest of the world knows about that then you are about as special as a blade of grass in your yard. Let’s face it, unless that blade of grass can call attention to its self it is just another leaf of green in a sea full of a billion other blades of grass that you look at every day but never even see. The Music Booking Agent, Friend or Foe?If you play live music, you have a strong opinion on the Music Booking Agent. You either really like them and what they do or you are the total opposite. So let’s look a little bit at what this monster has to do. Jobs in the Music IndustryEveryone loves to be a part of the “in” crowd and let’s face it ya’ll. Being in the music industry is about as “in” as it gets. Most of the jobs in the music industry put you close, at least in some way, shape or form with the people that your peers consider to be icons and a hero. Finding Professional Music JobsProfessional music jobs are a pretty wide-open category. You could technically be a person selling used CDs and be in a professional music job. SO for the sake of this particular article let’s assume that we are discussing jobs that are truly of a professional caliber. Finding a Music Industry ProfessionalLet’s face it shall we, finding a music industry professional is as simple as taking a trip to Los Angeles, New York City or Nashville and heading to the lairs where they work and hang out. That can however be rather cost prohibitive unless you happen to be geographically located close to a city that has the resources you need. How to Hire a Music ProducerNo matter how good you are, there comes a time in your career that you have to realize and admit that you can’t do absolutely everything and do it better than someone else. As good as you might be as a musician; there is someone out there that is better. As knowledgeable as you are in the ins and outs of production there may still come a time where you need to hire a music producer to get the results you are after. Using a Professional Music ProducerA professional music producer can take your music production from average run of the mill flatness to top a shelf I just have to have a copy in my collection feeling. Let’s face it. Anyone with a computer can turn out song after boring song that technically could be considered great. The levels can be hot, the bass can be right there in your chest and the kick can thump you where it hurts. And yet when you listen to it you feel like you’ve been robbed. Even GREAT songs can suffer from lack luste Locating Music Business ProfessionalsIf you are a professional in your field, and I assume you are or you would not be here, the hardest part of your job might be locating and hooking up with other music business professionals in your particular field. If you are looking for work or if you are looking to hire someone, you need a good place to go and make that happen with a minimum of effort and time exerted.
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