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The Death of SodaTaking media reports at face value, you might surmise that the growing consumer disdain for soda stems from our recent national obsession with obesity and represents a positive step forward for the increasing number of health-conscious consumers. Satisfying The Hunger For A New Food Trend?American consumers have an insatiable appetite for solutions to help curb their enthusiasm for food. In the blink of an eye, the low-carb craze came and went. Consumers, hungry for weight management products, spent billions. Now food companies, intent on FDA Report Cards: School LunchesThe FDA is mulling over the idea of rating the health claims of various foods, especially functional foods, in a report card format (with grades from A thru D) in order to allow consumers to make more informed choices and also, perhaps, to keep food compa The Case For Vitamins: The Consumer PerspectiveA recent article in the Wall Street Journal (03.20.06) summarizing current medical research casts a negative light on the beneficial effects of vitamins A,C and E and even our much cherished antioxidants.
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