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Heather Jewell - ArticlesHeather Jewell is the Director of Operations of NuRelm. As an integral part of NuRelm's Online Marketing department, she has an extensive background in promoting Web sites and writing for the Web. NuRelm is a Web software and services firm that focuses on helping non-technical professionals utilize on the Web to build business. For more information, please visit www.NuRelm.com.
Free Software Saves Time/MoneyTwenty-first century Web sites are tools for selling, training, entertaining, interacting - the list goes on. A new realm of free design tools has evolved to support the rapid insurgence of this highly versatile medium. In the following article we will discuss the most popular open-source technologies that will help your firm increase sales and cut costs! Key Tools for Social Media MarketingIf you are intimidated by the term "social networking" this article will help you see the light behind the hype. Sites like Linked In, Plaxo, Twitter, and Facebook are your friends and can help you reach your target market while building meaningful connections. The following tips will guide you through the maze and help you create a winning strategy. Five Easy Ways to Build LinksCreate a List: People are attracted to titles like "Top Ten Ways to ___" or "Learn ___ in 5 Easy Steps." Lists of helpful tidbits are easy to read and attractive to the reader on the go. Information that could be turned into a list include names of experts, strategies to accomplish a goal, tips, resources, etc. Including list-like articles in your electronic newsletter boost readership and drive more traffic to your Web site. 10 Quick Benefits of WebcastsReach a larger audience. It isn't a secret that you can reach an enormous amount of people through the Internet. Seventy-seven percent of the US population is online. Top 10 Perks of Google AnalyticsAnalytics can help track how many people visitor your site every hour, day, week, and month. This can be beneficial to track results of eNewsletter mailings, press releases, promotions, etc. Being able to visualize how many people are using your site is a key part of determining the success of any Online Marketing strategy. Top 10 Myths About Search Engine OptimizationWant to know what really does help boost SEO and what is just a hoax? There are numerous articles, blog entries, and consultants that claim to know what it takes to get ranked, but all the hype equals confusion for most marketing professionals. This article breaks down the top 10 myths in SEO... now you can find out how your strategy measures up. The Future of the Web: 7 Reasons to Become Web 2.0 CompatibleThe World Wide Web has revolutionized the economy and impacted the majority of the world’s population within in the last ten to fifteen years. Today the Web is not only a resource, for a growing percentage of the population, it is the way we do business. The tools and uses of the Internet are evolving from static, HTML Web pages to interactive, user-driven Web experiences. RSS Revolution: are you Up to Date?In a rapidly changing world of technical jargon, many terms are popping up in everyday conversations and the non-technical professional might be overwhelmed. Podcast, blog, IM, domain, URL... the lingo can make your head spin. However, one such term, RSS, has frequently been showing up everywhere and seeping into the world of Online Marketing as well. For business professionals today, the terminology might be a daunting task to keep up with, but utilizing the Web to your advantage doesn’t have The Benefits of Online TrainingWith our busy lives, conventional employee training can become a repetitive, time-consuming task for all involved. In-person classroom training requires that everyone involved get together at the same time/place, and the teacher must be paid for his/her time, even though the same material is presented again and again. Conventional training involves print materials, travel expenses, and many other cost-producing aspects. Email Marketing: 8 Tips for a Successful CampaignAlthough many shy away from email marketing, it is now one of the most effective ways to reach your target market. With a plethora of SPAM emails clogging inboxes globally, the challenge today is providing useful information that your clients/prospects really WANT to receive and understanding how to provide that information in such a way that it is not considered SPAM . While there is no universal solution, the following tips and tricks will help you boost your readership and keep readers comi
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