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Heather Jewell is the Manager of Planning and Administration of NuRelm. NuRelm is a Web software and services firm that focuses on helping non-technical professionals utilize on the Web to build business. For more information, please visit www.NuRelm.com.
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10 Quick Benefits of WebcastsReach a larger audience. It isn't a secret that you can reach an enormous amount of people through the Internet. Seventy-seven percent of the US population is online. Top 10 Perks of Google AnalyticsAnalytics can help track how many people visitor your site every hour, day, week, and month. This can be beneficial to track results of eNewsletter mailings, press releases, promotions, etc. Being able to visualize how many people are using your site is a key part of determining the success of any Online Marketing strategy. Top 10 Myths About Search Engine OptimizationWant to know what really does help boost SEO and what is just a hoax? There are numerous articles, blog entries, and consultants that claim to know what it takes to get ranked, but all the hype equals confusion for most marketing professionals. This article breaks down the top 10 myths in SEO... now you can find out how your strategy measures up. The Future of the Web: 7 Reasons to Become Web 2.0 CompatibleThe World Wide Web has revolutionized the economy and impacted the majority of the world’s population within in the last ten to fifteen years. Today the Web is not only a resource, for a growing percentage of the population, it is the way we do business. The tools and uses of the Internet are evolving from static, HTML Web pages to interactive, user-driven Web experiences. RSS Revolution: are you Up to Date?In a rapidly changing world of technical jargon, many terms are popping up in everyday conversations and the non-technical professional might be overwhelmed. Podcast, blog, IM, domain, URL... the lingo can make your head spin. However, one such term, RSS, has frequently been showing up everywhere and seeping into the world of Online Marketing as well. For business professionals today, the terminology might be a daunting task to keep up with, but utilizing the Web to your advantage doesn’t have The Benefits of Online TrainingWith our busy lives, conventional employee training can become a repetitive, time-consuming task for all involved. In-person classroom training requires that everyone involved get together at the same time/place, and the teacher must be paid for his/her time, even though the same material is presented again and again. Conventional training involves print materials, travel expenses, and many other cost-producing aspects. Email Marketing: 8 Tips for a Successful CampaignAlthough many shy away from email marketing, it is now one of the most effective ways to reach your target market. With a plethora of SPAM emails clogging inboxes globally, the challenge today is providing useful information that your clients/prospects really WANT to receive and understanding how to provide that information in such a way that it is not considered SPAM . While there is no universal solution, the following tips and tricks will help you boost your readership and keep readers comi Is your Web Site an Interactive Experience?Online marketing trends, like hairstyles, are forever changing and evolving. Formerly a World Wide Web of online brochures, today’s Web sites must be continuously updated with fresh content and interactive capabilities. Interactive applications are key success factors for attracting viewers and bringing them back time and again. It can be difficult to stay abreast of the latest features available on the Net, so check out the following ideas to boost your visitor rates and keep them coming bac Self Assessment: How Effective is your Web Site?It is sometimes difficult to determine which attributes of a Web site are helpful and which ones are turning prospects away. There are many factors to consider when designing an effective Web site, but what do you do when you already have a Web site in place? There are several options available, many in fact, that are inexpensive to implement and provide ample ROI. Often companies do not see the value of investing more into an existing Web site, but with three-fourths of the world’s populatio 6 Steps to Start your Web Site ProjectRegardless of size, building a Web site is similar to building a house. There are many decisions to make along the way, most vendors will try to sell the owners on more than they need, and if one is not careful, the project can end up costing more than anticipated. However, when executed properly, a marketer with little technical knowledge can step away with an effective and appropriate Web site for his/her industry by following a few simple guidelines.
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