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Holly West is an editor and copywriter for Hostway Corporation, a global leader in Web hosting, domain names and communications services for small and medium businesses. Her articles help newcomers understand how to build and launch a Web site and established businesses increase traffic and grow online. Read more of Holly's articles in Hostway's Web Resources.
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![]() Web Authoring Tools: How Do I ChooseWeb authoring software creates the HTML code that integrates all the elements and scripts for your Web site into a single document that acts as a roadmap for Internet browsers when rendering your site. Nearly every computer comes equipped with a text editor where you can write the code yourself. But there are more user-friendly development tools on the market. ![]() Seven Ways to Monetize Your Web SiteBuild a Web site that pays for itself. Whether your Web site is for business or personal use, you can make money from it. We'll show you how! ![]() Increase Sales with Product Reviews and RatingsRecent studies show that objective third-party reviews and ratings increase sales on ecommerce Web sites. Reviews, even negative ones, can help establish credibility and trust in the minds of potential customers. And they provide customers with vital information that reduces return rates and raises post-sale satisfaction. Adding ratings and reviews to your Web site is easy, but you need a plan. ![]() Outsource IT: Save Money without SacrificeGet more value from your shrinking IT budget next year by outsourcing your routine server maintenance tasks and reallocating your staff to focus on adding value to your business. With hosted Web solutions, you can outsource without sacrificing quality or performance.
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