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Ian Haughton - ArticlesIan Haughton is the Managing Director of Corporate Mailing Solutions Limited, a specialist direct mail company offering a range of direct mail marketing, mailshot design, print and despatch, response handling and data processing services throughout the United Kingdom. CMS has more than ten years experience and prides itself on its hands-on, personal approach to its clients' requirements.
Online Voting Security Takes a Quantum LeapQuantum encryption certainly sounds like the next generation of computer security but is it too early to be discounting traditional security measures and considering them sub-standard in comparison? Ian Haughton, Managing Director of Corporate Mailing Solutions thinks not. Forge Long Term Customer Relationships With Direct MailDirect Mail is often considered a way of winning new business; targeting potential customers that you have never dealt with before to tempt them with your offering. However, direct mail can also be used in another, far more powerful way as the crux of a customer relationship management programme and if the responses are handled efficiently, that's another bonus point for the company's image. Selling Online? Make Sure Slack Order Fulfilment Doesn’t Damage Your Reputation!Selling online? What happens when the orders start pouring in? How do you fulfil them all and at the same time maintain good customer relations and create a positive impression? Is the DIY order fulfilment way really the most cost effective method for your business? The Benefits of Online VotingIf your experience shows that voters find postal ballots inconvenient, time consuming and outdated and resources are stretched to the limit when handling manual voting responses then look to online voting as a solution. Is Junk Mail Rekindling Itself as the Most Popular Way to Sell?A few years ago, brightly coloured envelopes would pour through our letterboxes. Emblazoned with grabbing statements and promises of a better life, these communications earned themselves the title of junk mail and would hardly even accomplish so much as a glance before being dropped into the waste bin.
But things have changed. These days more and more people are actually opening these pieces of mail. Why? Can You Handle Your Own Direct Mail Success?You may have been lucky enough to get the direct mail formula right and are rubbing your hands together at all new work coming through the door. But can you handle it? Efficient handling of responses is vital if you want to capitalise on your positive results and make the most of your success.
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