Ian Lockyer - Articles

Exhibiting on a shoestring
Doing things on a shoestring should not mean cutting down on costs at the expense of quality. If you do things on the cheap then you will probably going to end up with problems in terms of poor quality stand build which will reflect badly on your brand. Here though are just a few ideas I have picked up which will make your exhibiting budget go that little bit further. Read
By: Ian Lockyer | 14/11/2009 | Marketing Tips

Marketing opportunities that are too good to be true
Putting this presentation together got me thinking about all the dodgy phone calls and emails that I have received with business opportunities that were just too good to be true. Whereas my opportunities were transparent and above board, these so called opportunities are usually malicious and designed to trick businesses out of their hard-earned money. So I decided to come up with my top ten list of marketing opportunities that are just too good to be true. Read
By: Ian Lockyer | 29/10/2009 | Marketing Tips

Keep on Blogging
Since I launched www.easimarketing.com, I have tried to regularly add content. Part of my mandate is to offer a blog, tip and couple of links each week. My theory is that after a year of posting content, I should have a comprehensive archive of marketing information for you. Read
By: Ian Lockyer | 16/10/2009 | Social Marketing

Join the Party - Get Involved with Social Media
Getting involved with social media is very much like hosting a party. The goal for you and your guests is to have fun and to do this you need to get everyone mingling and chatting. Above all you must be an exemplary host. Read
By: Ian Lockyer | 16/10/2009 | Social Marketing

Some Tips on Booking Exhibition Space
In some markets, booking an exhibition space is extremely expensive, so getting your choice right is important for your investment. If you are lucky, you may be receiving priority stand allocation and discount because of the number of years you have supported a show. Where you position your stand should usually depend on what your show objectives are, but it is generally a good idea when booking exhibition space to think of the following factors. Read
By: Ian Lockyer | 16/10/2009 | Marketing Tips