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Ingrid Cliff - ArticlesIngrid Cliff is passionate about small business ideas ... with a belief there are no small businesses, just small ideas. Ingrid has over 25 years experience as a HR Manager with companies up to 7000 employees in both the private and public sector.
She also is a freelance copywriter, author and facilitator of planning and workshops, as well as a professional MC. In her spare time Ingrid ponders the mysteries of the universe hoping one day to discover the vortex into which socks disappear in the washing machine. What Position Is Your Communication InDo you make these common communication flaws in your marketing? Learning to communicate from the right position to your customers will boost your sales and get better marketing results. End Of Financial Year Review - How Successful Was Your Marketing ExpenseAt the start of each new financial year take some time to review the success of your marketing expense beyond just the bottom line. You also need to review its success on your employees, suppliers, customers, connections and learning. Top Tips To Inject Personality Into Your CopywritingWhen writing for your business, injecting personality will win you more customers than stuffy prose. Learn how to put your personality into your small business copywriting Top 10 Tips To Write Powerful GuaranteesGuarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results! Yellow Pages Ads For Small Business7 tips to get the best response from your Yellow Pages small business ads. Appointment Letters - Tips To Get Your Foot In The DoorTips to improve your response rate for letters seeking to make appointments with clients - it isn't as hard as you think! Video - The Next Wave Of Small Business MarketingSmall business is embracing video to build relationships with customers. Adding video to your website doesn't have to be tricky or expensive. Here are my top tips on what to say, how to say it and how to add video to your small business website. Lucky Door Prizes - Tips To Make Them Legal And Work For Your BusinessMany small businesses run lucky door prizes at tradeshow. Here are 10 tips to get the most out of your lucky door prize promotions. Getting Inside Your Customers HeadsTips from a top copywriter on how to get inside your customers heads using psychographic profiling Is Your Management Style Limiting Your SuccessA CEO's management style can make or break their business. Are you a Warm Fuzzy or a Detail Nazi? In this article learn 5 CEO Management styles that most limit business success.
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