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Irwin Myers - ArticlesIrwin Myers is the president of Video One Productions, a Chicago-based company that has been providing production, editing, and duplication of videos, DVD’s, and CD’s for hundreds of companies for more than 20 years. To find out more about how Video One Productions can help you with your production and multimedia needs go to http://www.video1pro.com
Video Marketing Works - The Old Website Doesn'tNow is the time to incorporate video and multimedia into your website and business. Marketing your video is easy and free these days. Video is a necessity to differentiate you from the competition. Video is cost-effective and it works. It creates credibility and a connection between you and the viewer. Video One can help you create, upload or host your video. Seize the moment and spread your message to the world! The Top 7 Reasons for Producing a Marketing VideoYou instinctively know that you should produce a marketing video. Here are the facts:
A promotional video allows you to control how your image will be presented. Video is convenient to the end-user. They watch it when they are ready to. A sales video speeds up the purchasing decision. Video allows you to get the word out cheaper, more effectively and to more people than any other medium. Video increases ‘stickability’ on your website, and keeping people there longer increases the chance that th Producing Effective Online Videos Using the Laws of AttractionLearn the best advertising and marketing techniques for your online video from advertising and marketing experts. Here’s the summary of things you need to consider when producing your video:
1. Use appropriate looking people as your talent, not necessarily the most attractive.
2. Make the sound and music appropriate to your video to garner the most emotional reaction possible.
3. Scripting your video is key. Make sure you strike the most appropriate emotional tone as it relates to your pro Four Tips to Get Your Online Marketing Video NoticedSubmitting a small number of online videos to video sharing sites such as YouTube will increase your website’s traffic because you can advertise that sites URL in the videos and video page. We provide you with four ideas to attract viewers:
1. Respond to a video produced by another company, posting your complete URL.
2. Use Google's Keyword Tool and feed it the URL of a competing video page, your own product page or any other relevant web property you either own Video Production – Part III - Post Production or EditingNow that you’ve shot your footage, it’s time to edit the production. This article discusses the many programs used to edit a video including graphics design and manipulation, text effects, music and sounds, editing and finally authoring your program for easy viewing by your target audience. I discuss the use of the types of tools you can expect to use to edit your program, special effects, hardware and the balance between keeping your video interesting versus ‘going over the top’. Video Production – Part II – the Production StageOnce you’ve written the script and got your ducks in a row, you’re finally ready to start shooting. In this article I discuss safety, set-up and breaking down of equipment, lighting, the director, audio, the director, make up artist, camera person, and working with the talent. Video Production – Part I - the Pre-production StageA video is divided into three phases - pre-production, production and post production. This article deals with pre-production, the first of the three parts you need to consider when producing any type of professional video.
During this stage, you’re organizing everything so that the production phase goes smoothly. You need to consider your goals and objectives, who your audience is, equipment, budget, scripting, casting, crew, shot list, locations, audio, food, lighting, and other matters. Disc Duplication Versus Disc ReplicationAll CD’s are compatible on all drives and players. Duplicated DVD’s will not play on all DVD’s players and drives, but replicated DVD’s will. Duplicated discs are more cost effective when ordering less than 1,000 copies and replicated discs are a better bet for 1,000 or more copies. When Should I Hire a Professional Video Company?If it’s important, hire a professional video company your video. Discusses various considerations for your video such as the target audience and budget. Lists a variety of questions you should ask of any vendor you are considering using. Video for the Internet – a Great Business BoosterThese days your website needs to have video. Your video commercial can be used on your home page, on YouTube, attached to emails as well as other ways to generate customers. However, it needs to be professionally produced, even if you're going for the 'amateur look'. It needs to be short, coherent and entertaining.
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