J.Luc Marcoux - Articles

 

Jean-Luc Marcoux,ecoEntrepreneur and Managing Director;EverQuest Design Inc, an eco marketing agency involved in marketing of products made from repurposed textiles(Cirque du Soleil tents, Apple advertising billboards, space mission parachutes). He has worked with Cirque du Soleil, CBS and large media and telecom clients in Canada and the USA. He also has significant experience as a business strategist in online marketing.

Five types of green businesses to start during a recession

We are in a worldwide recession and in a Triple E crisis involving Energy; Economic and Environmental components. The good news is that with a crisis come opportunities that will remain after the recession. Why not start a green business and take advantage of this “green trend”. Read

By: J.Luc Marcoux | 14/05/2009 | Business Opportunities

Earth Day April 22nd -Trying to be greener

Most consumers want to be greener but cannot necessarily be green all the time. Let’s face it we cannot always Reduce, Reuse or Recycle. We suggest five simple ways to be greener for Earth Day and apply a simple and somewhat cliché principle: Think global, Act local. Read

By: J.Luc Marcoux | 16/04/2009 | Environment

What is a green-collar job and where can I get one?

A green-collar job is, in essence, a blue-collar job that has been upgraded to address the environmental challenges of our country. Green-collar jobs are being created as we speak with entrepreneurs finding opportunities in the new economy based on sustainable development. You can find green-collar jobs in industries and companies that focus on eco initiatives such as energy efficiency projects(weatherizing buildings) or designing parts and products that are green and made from recycled materials for instance Read

By: J.Luc Marcoux | 15/04/2009 | Career Management

Green opportunity: Are green products recession-proof ?

During a recession consumers become more sensitive to price as compared to other product attributes such as quality or brand.Green products seem to defy this trend and may be somewhat recession-proof. Given that the green market was valued at $200 billion in 2008 this represents tremendous opportunities for creative eco-innovators and entrepreneurs. Read

By: J.Luc Marcoux | 25/03/2009 | Marketing