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The initial beneficiaries of this new technology are those companies using local search; geocentric local search technology has now made it much easier to market across a region instead of just a locale.
In the past we chose our friends and business dealings with those we physically knew. Today, with local search technology, we can choose our friends and business dealings with anyone connected to cyberspace.
There must be 10,000 small businesses along Mission Street; many with storefronts barely 10 feet across. You name it, they sell it and in every ethnic variety. And with such a mix.
Why do businesses bother with promotional materials? The simple reason is they work by spreading messages, themes and images and keeping those messages in front of those that have been targeted.
Is the concept of "resting on our laurels" simply another way of saying the comfort zone has been reached and "that's all folks?"
Even if your company cannot go paperless there is a strong likelihood that a good percentage of your company's paperwork could be reduced. It's cheaper, more efficient, greener and in many instances more secure. Most importantly customers love it.
The traditional business terms sales and marketing are still with us but business evolution is rapidly changing and blurring the lines of distinction. Form follows function and function follows results.
Micromanaging became obsolete with the old assembly lines. Today's micromanagers cannot compete because they cannot produce.
We learn to walk by falling down. We learn to get back up and make our way. Ain't life grand?
Personal problems can adversely effect productivity and performance. The good manager allows her employees to resolve their own personal problems.

