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 How Smart Companies are Opening New Multi-Channel MarketsThe initial beneficiaries of this new technology are those companies using local search; geocentric local search technology has now made it much easier to market across a region instead of just a locale. If My Personal Assets are Worth Less, Am I Worthless Too?The biggest problem with defining oneself by one's possessions is unfortunately one's possessions. This follows directly behind the old proverb 'be careful what you wish for because you just might get it.' And later wish you hadn't. Measure Your Search Marketing Efforts with a Weekly GoogleprintThe basics don't change very much and they are most important; change your homepage with fresh, original content daily, focus on keywords and keyword strings and publish, link and backlink as much as possible. Avoid scams and spam. How Local Search Technology is Changing Our Sense of CommunityIn the past we chose our friends and business dealings with those we physically knew. Today, with local search technology, we can choose our friends and business dealings with anyone connected to cyberspace. Why San Francisco is the Best City in the WorldThere must be 10,000 small businesses along Mission Street; many with storefronts barely 10 feet across. You name it, they sell it and in every ethnic variety. And with such a mix. Broadcast Your Message with Self Promotional ProductsWhy do businesses bother with promotional materials? The simple reason is they work by spreading messages, themes and images and keeping those messages in front of those that have been targeted. Website Marketing Fundamentals and Your Look and Feel UpgradeClearly if your website does not match up to your marketing strategy and plan there will be a disconnect. If your website is "disconnected" from your marketing plan you will join the millions of business owners and professionals that have static websites that are more like newspaper or magazine ads. Is Your Own Personal "Comfort Zone" Holding You Back?Is the concept of "resting on our laurels" simply another way of saying the comfort zone has been reached and "that's all folks?" Should Your Company Go Paperless?Even if your company cannot go paperless there is a strong likelihood that a good percentage of your company's paperwork could be reduced. It's cheaper, more efficient, greener and in many instances more secure. Most importantly customers love it. What is the Difference Between Sales and Marketing?The traditional business terms sales and marketing are still with us but business evolution is rapidly changing and blurring the lines of distinction. Form follows function and function follows results.
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