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Jaime Brugueras - ArticlesJaime Brugueras, Ph.D., is founder of Mineful.com, a market research and analysis software that caters both the powerful and occasional user. Mineful's web-based software tools cover a range of marketing applications from data collection to advanced market analysis including segmentation, survey research, and predictive analytics. Sign up for a FREE unlimited time trial at Mineful.com.
Customer Satisfaction Surveys: Taking the Next StepsYou have conducted a well-designed customer satisfaction survey, and you've collected mountains of data. Now what are you going to do with the data? Tough Times Call for More Focused Market ResearchIn a severe recession like the one we are now experiencing, consumers change their behavior. They look for cheaper alternatives to the products they usually buy. They weigh major purchases more carefully and spend more time comparison shopping. They may even decide that things they valued in the past, such as keeping up with the latest fashions, aren’t really that important any more. 7 Marketing Technology Tools Small Businesses Should Know AboutThe field of marketing is becoming increasingly dominated by people who work with numbers. Here is a list of affordable yet powerful marketing technology tools small business should consider. What is a business idea worth?Businesses have been using customer feedback for a while now to measure customer satisfaction and conduct market research. They know that success in business always involves listening to customers. But a few forward-thinking businesses have taken this listening process one step further. Once a new idea is born, how much is it worth it? How much did it cost to come up with it? Were customers involved in the decision process? Social Media Marketing MeasurementSocial networking sites such as Facebook have given marketers a new approach to Internet advertising — something called viral marketing. Viral marketing is really just a high-tech form of word of mouth advertising. But how do we measure the success of our efforts? On the internet it is easier to keep track of the effectiveness of these channels. 5 Recent Marketing TrendsMarketers face some tough choices in these challenging economic times. How much of their budgets should they devote to new advertising options such as social media? Is this a time to cut back on marketing budgets, or should marketers spend more to compete for scarce consumer dollars? 5 Tips to Improve Employee Satisfaction SurveysSavvy managers realize that employees are a vital source of information about what’s working well in the business and what needs to be improved. A growing number of businesses are using employee satisfaction surveys to identify both problems and opportunities. Surveys can also give managers useful ideas about how to improve the job satisfaction of employees and boost employee morale. To Buy or Not to Buy, That is the Question Marketers Want the Answer ToMarketers would love to be able to read the minds of consumers. They would love to know what precise combination of price, features, benefits, wants, and needs triggers the decision to buy a particular product. There are many ways to approach this mysterious subject. Measuring Customer SatisfactionWhether you’re selling hot dogs or homeowners insurance, keeping your customers satisfied is essential to the survival and success of your business. Let's take a broad look at this topic and then consider some specific aspects of customer satisfaction that you should probably be measuring. Retailers Embrace Online SurveysOnline surveys have transformed the field of market research. Retailers in particular are discovering how the latest internet survey software can provide valuable insights into how customers make decisions.
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