James Erickson - Articles

 (542)

James Erickson is the President of EMC Dental Marketing, a resource for turn-key dental marketing programs and dental practice marketing education. Visit http://www.EMCdental.com to receive a free practice building kit sent directly to you.

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Popularity
300

Attract New Dental Patients by Putting PR in Your Practice
Free publicity. Did you ever realize that there is such a thing in the dental industry? Follow these five steps to get your dental practice publicity rolling. Read
By: James Erickson | 22/07/2008 | Marketing
Popularity
300

From a Dental Marketing Consultant - P is for Plenty
P stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's the goal, and here is why. Read
By: James Erickson | 21/07/2008 | Marketing
Popularity
300

Focus on Differentiation in Your Dental Office Marketing
What makes your dental practice different from the one across the street? If you don't know, then, probably nothing. Create an image for yourself; do something to stand out. Your uniqueness will entice people to choose your office over your neighbor's. Read
By: James Erickson | 19/07/2008 | Marketing
Popularity
300

Event Based Dental Marketing - Take Notes on This One
Everyone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and market to these people. Read
By: James Erickson | 17/07/2008 | Marketing
Popularity
300

Dental Practice Marketing - Sell Anything to Anyone
Throw everything you thought you knew about marketing out the window. There are only three things that motivate people to buy. Use all of these things to get new dental patients in the door. Read
By: James Erickson | 15/07/2008 | Marketing
Popularity
300

Military Planning Procedure For Your Dental Practice Marketing
Plan. Plan. Plan. Track records, look at past figures and find out what is likely going to happen in your dental practice in the coming months. By looking back and planning ahead, you will be much more competetive and much more successful. Read
By: James Erickson | 13/07/2008 | Marketing
Popularity
297

Creating Multiple Streams of New Patients
One is the loneliest number... especially in marketing. If your ONE marketing concept goes belly-up, what will happen to your new patient averages? Create multiple streams to keep your new patient flow stable. Read
By: James Erickson | 05/07/2008 | Marketing
Popularity
315

Attract New Dental Patients... And Keep Them
Yes, as a dentist, you are in a service industry. You provide a valuable service to patients, and they undoubtedly appreciate it. However, in order to keep these patients from leaving your practice forever, after only one treatment, you need to do more than just service them. Read
By: James Erickson | 01/07/2008 | Marketing
Popularity
275

*Free* - Still the Winner in Dental Advertising
If you think the word 'free' makes you look cheap, if you think it will appeal to the wrong crowd... Think again. 'Free' makes people take a second look. It's entising. Read
By: James Erickson | 21/06/2008 | Marketing
Popularity
290

Dental Internal Marketing Systems - The Follow-Up
Be sure that with every phone call that your dental practice receives, a name, phone number, and address are extracted from the caller. Without all of this information, you may not reap all of the benefits possible. Read
By: James Erickson | 20/06/2008 | Marketing