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James Erickson is the President of EMC Dental Marketing, a resource for turn-key dental marketing programs and dental practice marketing education. Visit http://www.EMCdental.com to receive a free practice building kit sent directly to you.
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 The Dental Marketing Ripple EffectMaking a change for the better, within your dental practice, does not always require a ton of time, money, or even effort. Sometimes, the best changes simply involve a little creativity. Want to Attract New Dental Patients? Think About a Referral ContestA referral contest is a great way to get your current patients bombarding you with new, quality patients. Referrals are always the best new patients, because they generally come in already liking you. So, why not do something to double, or even triple the number of referral you receive? Common Business Card Mistakes - From a Dental Marketing ConsultantYour personal business card is an important asset to your dental practice. Are you using yours its full extent? Those business cards that sit in your wallet, purse, pocket, or brief case should be used to attract new dental patient whenever possible. Internal Dental Marketing - Undone Treatment... DoneYou have a potentially untapped resource for production just sitting there in your filing cabinet; all of those people that have already been in to see you, and have not yet completed their treatment. You know the patients that I'm talking about. Get them back in, and boost your production rate for this month. Have You Given Yet? Improve Your Dental Marketing KarmaWhether you call it 'karma' or 'goodwill' or whatever, giving to those who need some extra help is a great way to give yourself some warm fuzzies, and improve the image of your dental practice. Attract New Dental Patients by Putting PR in Your PracticeFree publicity. Did you ever realize that there is such a thing in the dental industry? Follow these five steps to get your dental practice publicity rolling. From a Dental Marketing Consultant - P is for PlentyP stands for Plenty. Plenty of patients. Not "just enough" patients. We're talking about having a few too many, to keep you in constant motion. That's the goal, and here is why. Focus on Differentiation in Your Dental Office MarketingWhat makes your dental practice different from the one across the street? If you don't know, then, probably nothing. Create an image for yourself; do something to stand out. Your uniqueness will entice people to choose your office over your neighbor's. Event Based Dental Marketing - Take Notes on This OneEveryone wants to have beautiful white teeth on their most important days. Any time pictures are being taken, those involved do not want to be embarrassed by bad teeth. Take advantage of this fact and market to these people. Dental Practice Marketing - Sell Anything to AnyoneThrow everything you thought you knew about marketing out the window. There are only three things that motivate people to buy. Use all of these things to get new dental patients in the door.
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