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Janis Pettit - ArticlesMarketing Your Business: What Works NowWhy would you waste one dollar or one hour on marketing that doesn’t work? It happens all the time and the reason is often just a lack of knowledge or understanding about what would work better. As small or solo business owners, who can afford to waste time or money on marketing your business that doesn’t work? Create a Successful Business Plan in 30 daysIt's time to make business goals. How much time have you scheduled in for planning this year? If you want a successful business, you have to plan! How to Leverage Your Work to Make More Money in Less TimeWhen you create a product, service, process or system for your small business it takes a lot of thought, planning and time. It's important that you find ways to leverage your work by using it again and again to make more money in less time. How to Create an In-Demand Information Product in 30 DaysIt doesn’t matter what kind of small business you have, you can create a downloadable information product in 30 days or less. Information products are in demand, and you can use them in multiple ways. Create a 6-Figure Income with a Proven Business DesignI’ve been a successful entrepreneur for over 20 years and I ran my first two businesses without a real business design. In other words I did what most small business owners do. They sell a few basic products or services. They find a few ways to market them and they get clients. They sell time for money and they create an income ceiling. So what was the problem? Transform Your Small Business MarketingI regularly interview small and solo business owners who call my coaching company looking for help. After getting a sense of what their business is all about, what their biggest goals are, and what lifestyle they are trying to create, I ask them what their biggest challenges are. Nine times out of ten, it’s getting more clients and the problem is marketing. Skip Perfection and Go after the Easy Sales FirstIf you are still at the early stages of building your small or solo business and you’re struggling to get clients, what you need now are easy sales that generate cash flow. Cash flow will allow you to pay your bills and invest in growing your business. Where and How to Learn Exactly What People Want to BuySmall business owners often make the mistake of creating and marketing products and services that they are passionate about without learning first if there is a need or demand for them in the marketplace. This can lead to unnecessary struggle, frustration and disappointment. You think you’re doing everything right but the sales just aren’t rolling in. How Your Business Model Could Be Limiting Your Income and How to Change ItMost businesses start out with just one or two products or services. Whatever it is, before long you find yourself selling time for money with your income limited by how many hours there are in the day, or you work hard to get lots of clients but the sale amount is so low and, since it’s a one time sale, you’re barely breaking even. 9 Steps to Turn Your Website into a Sales Tool and Lead GeneratorSo many small business owners contact me asking how to get more traffic to their website or wondering why no one is buying or signing up for their mailing list. No wonder they’re fed up. However, a website can be made into a very effective sales tool.
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