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Jay Huling - Articles JAY HULING is a freelance copywriter with 22 years of experience writing and producing marketing, advertising, and direct response materials for companies all over the country. These companies include the American Lung Association, Atlantic Marine, Barnett Banks, Blue Cross Blue Shield of Florida, Citigroup, CSX, GATE Petroleum, Regency Centers, U.S. Army Corps of Engineers, Vistakon, and many more.
Jay Huling’s work has been honored with national and regional awards – including numerous TELLY®, ADDY®, and Silver Microphone® awards and Best of Category (Public Service) at the International Wildlife Film Festival. Find out more about Jay Huling at www.jayhuling.com. Sort By: Date | Popularity
 10 Things You Can Do Right Now to Increase Your Direct Mail ResponseIf you've been burned by direct mail -- sent out a mailing and got no response -- then, quite frankly, you didn't know what you were doing. If you knew how, direct mail will make you a big, big profit. Here are some tips to help. Two Magic Words for Writing Radio Commercials That SellMagicians have the thumb tip. And copywriters have their own secret magic tool that gives access to all sorts of selling wonders. Here are two words you can use to formulate a radio commercial that will sell, sell, sell. If you've had no luck with radio before, use this idea. It will work like a charm. How Social Marketing Gets You to Do What "They" Want You to DoThey want you to stop smoking, stop drinking, stop wasting water, and a whole list of other behavior "stops." Some of their dictates may be good; others, not. Regardless, here's what they do to get you to do what they want. How Come Your TV Commercials Aren't Working?You put an ad on TV and you expect the phone to ring, or traffic to walk into your store, or product to fly off the shelf. So why are you failing? TV can bring you a large bang for your marketing buck -- if you know how to use it. Here's how to capture your largest market yet. Here's My Promise to You: This Direct Mail Letter Will Always Work for YouResponse is the only thing that matters in direct mail. If your prospect returns your reply card, visits your web site, calls your 800-number or mails you a payment, you win.
If not, you lose. If you use this formula, you will ALWAYS WIN. The SIX OBSTACLES to Marketing SuccessThere are six obstacles you must overcome in order to guarantee success. Guarantee? I hear you ask, skeptically. Yes, guarantee. Read these six obstacles and find out why. The EIGHT BIG QUESTIONS of Strategic MarketingThe fruits of a strategic marketing communications plan can define measurable goals for your company and has a direct affect on growth for the next five, ten, even fifteen years. Marketing Put That Watch On Your WristYou have something to sell, and there are people out there who want to buy it. But they're not. Here's how you can get more people to buy what you are selling. "For God Sakes Get Us More Customers!"How to get your marketing people to stop thinking like creative people and start thinking like sales people.
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