Jay Stockwell - Articles

Jay Stockwell has been fighting click fraud since 1999. In 2004 he developed the first version of Click Sentinel which was released 6 months later to critical acclaim. His release of Click Sentinel (Version 2) redefines how click fraud should be addressed.

How Fixing Broken Windows Can Decrease Click Fraud
There is a theory in law enforcement that goes something like this: If someone breaks a window in a building, and it isn't fixed quickly, others will soon be broken. Read
By: Jay Stockwell | 08/06/2006 | Communication

How Community Can Make A Difference In Fighting Click Fraud
Click fraud is a multi-faceted problem, it costs ALL advertisers, it costs Google, and ultimately, it costs legitimate publishers in lost ad revenues. Read
By: Jay Stockwell | 02/06/2006 | Communication