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Home Page  Jeanne Fec |
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Jeanne Fec, is a Principal of Frank Lynn & Associates, and the Managing Director of Insight Research, a market research division of the company. She has been with the firm for 24 years.
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Research Injects Efficiency and Effectiveness Into Innovation Stage Gate ProcessUnfortunately, while many companies successfully establish the needed discipline and success metrics during the innovation process, there are three common problems that often derail the best innovation planning process. A Case for Market Research: Do you Really Know What your Customers Think?Every quarter, Frank Lynn & Associates conducts a channel-marketing workshop for sales and marketing managers from many different types of companies. Many--even large Fortune 1000 companies--do not use formal customer research as a strategic marketing tool.
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