Jeev Trika - Articles

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Jeev Trika is a principal at azentec, Inc.,. an e-business consulting firm, based out of South Bend, Indiana. He possesses extensive experience in sales methodologies and holds over 9 years of experience in assisting organizations with their online experiences. His professional services have been garnered by organizations like IBM Global Services, Siebel, Jordan Industries, Cayman Islands Government, and more. Jeev holds a Bachelors in Computer Science and an MBA, both from Purdue University.

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55

Being Optimistic About Optimization
If so much is being said about search engine optimization online and offline, then there is definitely something there. Of course, there are two sides to this story also. There are those who swear by the benefits of SEO while others are skeptical. Then there are others who really understand the workings of SEO and, yet others, who know it is important, but are not sure how all of this works. Read
By: Jeev Trika | 26/07/2007 | SEO
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51

Lights on for Affiliate Marketing
Like anything else, you will only get results from affiliate if you do it right. Look at it this way: if it were that easy then everyone would be making heaps of cash from affiliate marketing. But the reality is that only a selected few actually make big money from affiliate marketing. Most people never really learn how to do it right. The reason they are not able to get it right is precisely because they do not understand it before they get into it. Read
By: Jeev Trika | 26/07/2007 | Affiliate Programs
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50

Make the Best of Advertising on the Internet
Online advertising can comprise of anything from things as simple as traditional banners, links and graphics to more advanced videos, flash files and other interactive messages. As it is, the Internet is full of messages of all kinds. For a regular Internet user it might be difficult to distinguish between the paid messages and unpaid messages. On the contrary, advertisers have never left anything to chance. If an ad appears on a certain website or a search engine results page, you can be sure that it has been placed there after research, planning and much deliberation. Read
By: Jeev Trika | 26/07/2007 | Online Promotion
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52

What’s the Buzz About Shopping Bots?
The Internet puts a new twist to the whole idea of discount shopping. As people become more and more comfortable with shopping online, they realize that they actually can search out products based on the budget they have for a certain product. It’s a rather easy process. There are numerous shopping comparison sites where you can search out what kind of offers retailers have and make a decision based on that information. Read
By: Jeev Trika | 25/07/2007 | ECommerce
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50

The Flip Side of Ecommerce
. There is plenty about online shopping that shoppers find irritating, suspicious or difficult. This goes to say that retail site owners cannot rely merely on the fact that shopping online is a convenient way of purchasing goods and services. Things have to be put into place by the site owners to ensure that the shopping experience is, indeed, smooth and trouble free. Read
By: Jeev Trika | 24/07/2007 | ECommerce
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Why Do They Change Their Mind?
The online shopping experience is not entirely different from traditional shopping. Shopping cart abandonment is an occurrence that site owners have been trying to understand because this means that they have a product that their consumer wants but, for some reason, he or she is not willing to complete the transaction. The fact that there has been a drop in cases of shopping cart abandonment might be because retail site owners are taking this very seriously. Read
By: Jeev Trika | 24/07/2007 | ECommerce
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50

Multi Channel Marketing - It’s All About Mixing and Matching
Those from the earlier days might be more familiar with the term “media mix”, when marketers believed that the best way to reach customers was not from just one direction, but from anyplace that the consumer might look. So instead of adopting just one media channel as your way of communicating with your customers, you place your marketing messages in a mixture of media sources. That is to say: a media mix. Read
By: Jeev Trika | 24/07/2007 | Marketing
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50

Shoppers’ Attitudes Towards Online Product Research
It is a commonly accepted opinion that the Internet is probably the best place to find anything and everything. It is not surprising that even typing in a rather unusual keyword into the search bar of a search engine can get you an astonishing amount of results. This just goes to show the seemingly endless amount of information on the Internet. So when so much information is available on the Internet and it is so easily accessible, it naturally becomes the preference of shoppers during their information gathering process. Read
By: Jeev Trika | 24/07/2007 | ECommerce
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50

Marketing Tactics for Ecommerce
There are numerous marketers analyzing and planning and putting their Internet marketing campaign into action, but what does all this mean? What are the tactics that are employed for ecommerce? And is it really very different from the tactics that are used for traditional marketing? Read
By: Jeev Trika | 24/07/2007 | ECommerce
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50

SEO Versus Paid Placements: Which Works Best?
There's a raging debate over which one is better: Search Engine Optimization or Paid Listings. How are they different? How are they similar? And is one really better than the other? Read
By: Jeev Trika | 23/07/2007 | ECommerce