Jeff Barela-Dovetail
Total live articles: 8
Questions: 0
Answers: 0
Jeff Barela Jeff is the Chief Operating Officer and Vice President of Business Development for Dovetail-The Marketing Database Company. As a co-founder of Dovetail, a company that builds, hosts, and provides access to marketing databases, Jeff has been in the database marketing industry for over 9 years and the database industry for over 15 years. To learn more about marketing databases or Dovetail, go to our website at http://www.dovetaildatabase.com. Don’t forget to sign-up for our newsletter!
Recent Activity
Each marketing channel—direct mail, email, and phone—comes with its own unique marketing data challenges. How do you tackle all of your direct marketing channel needs?
Learn the basics of enhancement data. Know what is available to you to help draw a picture of your current customers and prospects.
Marketers are aware data enhancement will give them a three-dimensional illustration of the customers. However, many don't know where to start. This article addresses how to get started.
Marketers know getting the right message to the right person through the right channel is the ideal situation for all direct marketing campaigns. But how do you do it?
Do you know the last time your best customer purchased a product or service from you? Do you know how many times that individual has purchased items from you over the past 30 days, 90 days, 6 months or a year? Can you identify customers who bring the most revenue to your organization? You can answer all of these questions and more by tracking and analyzing RFM data.
Do you know how many times you have sent a post card, catalog, email or some other form of communication to each of your customers? Prospects?
Marketers are always looking for ways to improve their direct marketing and cut costs. Here are 4 ways marketers can do just that!
Do you know you already have the most powerful, inexpensive data available to support your direct marketing initiatives? It’s true! Recency, Frequency and Monetary (RFM) data is the single most predictive customer behavior indicator.
