Jeff Barela-Dovetail - Articles

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Jeff Barela Jeff is the Chief Operating Officer and Vice President of Business Development for Dovetail-The Marketing Database Company. As a co-founder of Dovetail, a company that builds, hosts, and provides access to marketing databases, Jeff has been in the database marketing industry for over 9 years and the database industry for over 15 years. To learn more about marketing databases or Dovetail, go to our website at http://www.dovetaildatabase.com. Don’t forget to sign-up for our newsletter!

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Use Your Marketing Database to Act on Recency, Frequency & Monetary Data
Do you know you already have the most powerful, inexpensive data available to support your direct marketing initiatives? It’s true! Recency, Frequency and Monetary (RFM) data is the single most predictive customer behavior indicator. Read
By: Jeff Barela-Dovetail | 22/05/2008 | Marketing Tips
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Top 10 Signs Your Data… Ain’t Integrated
Does your organization need data integration? Can direct marketers in your company access ALL of their marketing data to run counts, pull marketing campaign lists, perform profile analyses or ROI reports? Find out if you need to integrate your marketing data. Read
By: Jeff Barela-Dovetail | 22/05/2008 | Marketing Tips