Jeff Breeden

Jeff Breeden is active in the Foodservice Industry through his work at Cook’s Direct and as a member of NAFED (National Association of Food Equipment Dealers). During the past 12 years, he has held a variety of roles including new product development, national account sales, and brand development. In his current responsibility as Chief Merchant, he utilizes his experience and expertise to find innovative equipment and supply solutions to meet the evolving needs of restaurant and institutional foodservice operations. Cook’s Direct provides a full range of commercial kitchen solutions including all types of kitchen supplies and heavy duty restaurant equipment to correctional facilities, institutions and other large foodservice operations across North America. The company was founded over 10 years ago and is known for its innovative products, superior customer service and expert knowledge of institutional kitchen operations.