Jeff Crossriver - Articles

4 Ways to Avoid Bad Prospects and Kick Start Your Real Estate System

In most cases, real estate owners and real estate professionals dream up ways to get as many leads as possible. Getting more leads usually means better success with renting or selling your property. However, trying to get everyone you can in as a potential lead may not be the best strategy over the long run. What you really want to have are the right kind of leads and try not to waste your time with poor prospects. Let’s look at some things you can set up at the front end to help you filter out Read

By: Jeff Crossriver | 15/11/2009 | Marketing Tips

Your Real Estate Marketing Program Isn’t Working Because of These 4 Reasons

No matter how you decide to market your property, your real estate marketing program needs to be pre-planned to compete effectively in this crowded marketplace. Rushing into the market with uncoordinated efforts will result in failure. Similarly, relying on yesterday’s warmed over ideas that worked in a completely different market environment is also a recipe for disaster. Lately, property owners or agents are making classic mistakes that snuff out their marketing efforts before they even begin. Read

By: Jeff Crossriver | 01/11/2009 | Marketing Tips