Jeff Drum - Articles

The Trade Show as a Public Relations Tactic

Many of our business-to-business clients participate in their industry's relevant trade shows and conferences. For most, these events are key opportunities to interact with prospects and clients to tell them about their latest products, programs and services. The trade show is most commonly viewed as a function of the sales department - salespeople attend the shows, work the booth, gather business cards, give their sales spiel ad infinitum and complain about their aching feet. Read

By: Jeff Drum | 29/01/2008 | Management