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Jeff Lawrence is the owner of Sonicko Consultanting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and search engine optimization and is based out of Los Angeles, CA. You can reach them at their website at http://www.sonicko.com
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 Printer Buying GuidePrinters are essential peripherals, performing a critical role as they render electronic information into tangible records or material output. You're simply not using your computer to its fullest potential if you are unable to print reports, presentations, letters, photos, or whatever it is you need to output. Choosing a printer can be confusing, however, in today's competitive, ever-changing landscape. This buying guide rounds out some of the more important criteria to consider before you make Plasma Television Buying GuideIn six short sections, we'll help guide you towards making informed choices on buying the plasma TV you need for your home theater or living room, tradeshow application, business or retail display, or executive and corporate boardroom. Proper Implementation is Key With Web AnalyticsSeveral people have expressed questions and concerns about implementing Google Analytics, or other web analytics applications across their websites. One person in particular had attempted to implement the software previously but was getting skewed numbers. He was looking on his "geo location" tab and saw that a large percentage of his traffic was coming from his city. We looked at his profile, and saw that the traffic was internal to his business, as his employees used the website as a reference The Power of MyspaceTraditional ways of generating traffic to a website have revolved around PPC advertising, search engine optimization, reciprocal linking, content generation, and a wide variety of other means. As the internet continues to evolve another form has made waves in the online world: Myspace. Why Do I Need Web Analytics? What Can It Do for Me?People are often confused when it comes to web analytics. They often ask why web analytics is important, and why they need to implement some kind of program. Some web hosting companies, and IT departments are able to offer basic statistics to marketing and sales if they ask for them, but the results are primative at best. Search Engine Optimization Basics That Everyone Should KnowAn idea formulated in your mind and you acted on it. You started a company and soon you created a website. How do you go about promoting the website to generate traffic to come to your website? You need to engage in search engine optimization (seo) to cleanly help generate traffic to your website. Clean seo revolves around making changes to your website to better help google and yahoo in particular index your site, and get into the top spots for specific keywords. Web Analytics Imperfections and DifferencesClients often come to us and ask why the data that they're getting from Google Analytics and other javascript based analytics information differ from data that there web hosting service provides. What we explain to them is that roughly 10-15% of web surfers have javascript disabled, resulting in roughly 10-15% less traffic than what your web hosting provider might say.
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