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Prior to launching Webbed Marketing, founder Bill Balderaz worked with some of the largest publishers in the world to plan, execute and measure Internet marketing programs. He began working on Search Engine Optimization, pay-per-click advertising and link building in 1998, prior to the launch of Google. He has spoken on Internet marketing topics at events sponsored by the Public Relations Society of America, the American Marketing Association and the National Fuel Funds Network. Bill holds a bachelor’s degree in public relations journalism from Bowling Green State University and an MBA from Franklin University. He runs the BuzzSaw Word of Mouth Marketing blog at http://buzz.ducttapemarketing.com.
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 Media Fragmentation is a Good Thing for Alternative AdvertisingAlternative media buyers should find the increase in consumer choices pertaining to technology will benefit in the long run. In-Car Study Shows Outdoor Advertising and Out of Home Media on the RiseA recent alternative advertising study, conducted in-car around the U.S., shows that alternative media is reaching more consumers than before. Alternative media sellers can expect to see an increase in demand for outdoor and out-of-home advertising assets. The Rise and Rise of Alternative MediaAlternative and out of home advertising opportunities are growing in popularity with business owners for their effectiveness, but are also gaining ground in consumer popularity. How to Reach the Age 18 and Under Market with Out of Home AdvertisingThe age 18 and under group is a hard group to reach with a wide range of interests. This group responds well to alternative advertising techniques and methods - the bigger the better. Alternative Advertising Techniques and Tips to Reach College StudentsCollege Students can be hard to reach and elusive. However, they can be loyal customers if targeted with the right vehicles. Alternative Advertising Techniques to Help You Reach Sports EnthusiastsNo matter what time of year, sports fans are always out cheering on their favorite teams. Whether they are at the game taking in the experience, crowded into bars and restaurants around the arena or enjoying the game from home, this is one group not to miss. Ten Forms of Alternative Advertising Opportunities You're Not Using (But Should Be)There is a whole world of advertising opportunities out there that most people are unaware of, even though they see examples of it every day. These are just some of the alternative advertising opportunities you are missing out on. Alternative Advertising Campaigns Doing the Impossible: Reaching MothersMothers are one of the most difficult demographics to reach through advertising. However, clever use of alternative advertising techniques can reach mothers wherever the go. How to Reach Baby Boomers with Alternative Advertising TechniquesThe Baby Boomer generation is known for having a large disposable income and a taste for adventure and outdoor activities. This article outlines several effective alternative advertising methods for reaching this cultural generation. What's in the Trunk? Outdoor Advertising isn't Always What it SeemsTruckside Advertising is an out of home advertising technique that many are familiar with. However, what most people don't know is that the product being transported around the country in semis isn't always the product being advertised on the trailer.
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