Jeff Selin - Articles

How Spammers Destroyed Reliable Email Deliverability

Lo, it reemerged a few days ago, along with a huge rise in spam reports. According to some experts quoted by Krebs, the web hosting firm McColo "hosted machines that controlled the flow of 75 percent of the world's spam." Is that possible? Can one company be responsible for so much spam? The Washington Post followed up on this question with this aptly named article: How Does So Much Spam Come From One Place? Read

By: Jeff Selin | 05/01/2009 | Email

7 Common Mistakes of Email Marketing

With the holiday season here, email has been on my mind. And many folks just starting out ask about pitfalls to avoid for their email marketing and communications campaigns. So here we go: seven surefire ways you'll be emailing directly to a trashcan or spam filter. These are common mistakes in email marketing. They are not the Seven Deadly Sins, in which case we'd have a laundry list of illegalities for spamming and phishing. In fact, we'll cover that soon in another post. For now let's just as Read

By: Jeff Selin | 05/01/2009 | Internet Marketing

5 Easy Steps to Improve Your Email Subject Lines

Masthead sells. By some accounts, like David Pecker's, the CEO of American Media, the cover is 80 percent of the sale. This is reasonable, given that Pecker is responsible for grocery store, bubble gum tabloids like National Enquirer and Star. While the magazine cover has artwork and photographs to help sell each issue, email has only a short line of copy: the subject line. Read

By: Jeff Selin | 05/01/2009 | Email

Suggestive Selling Power in Your Ecommerce Store

One easy and effective way to increase sales in your ecommerce store is through suggestive selling. Offline, this is the art of the up-sell that we've all heard a thousand times in retail. Do you want fries with that? Would you like the extended warranty? How about the carrying case, the improved headset, or the protective polish for that new paint job? Read

By: Jeff Selin | 05/01/2009 | ECommerce