Jeffrey Hauser - Articles

 

Jeffrey Hauser was a sales consultant for the Bell System Yellow Pages for nearly 25 years. He graduated from Pratt Institute with a BFA in Advertising and has a Master's Degree in teaching. He had his own advertising agency in Scottsdale, Arizona and ran a consulting and design firm, ABC Advertising. He has authored 6 books and a novel, "Pursuit of the Phoenix," available at amazon.com. His latest book is, "Inside the Yellow Pages" which can be seen at www.poweradbook.com. Currently, he is the Marketing Director for http://www.thenurseschoice.com/, a Health Information and Doctor Referral site.

15 Sure-fire Yellow Page Headlines Guaranteed to Get Attention

Forming the headline of an ad is like building the foundation of a house. If it works, it's a great start. If it doesn't, the rest of the ad is meaningless and falls apart. Here are some suggestions for success. Read

By: Jeffrey Hauser | 08/09/2006 | Advertising

The Pitfalls of Investment Real Estate

Buying a home for investment purposes may not be as easy as you would think. Read

By: Jeffrey Hauser | 20/08/2006 | Investing

How Much Should you Spend On your Yellow Page Advertising Budget?

Deciding what to spend on your marketing program should be determined during your business plan development. So here are some basic guidelines to help you along. Read

By: Jeffrey Hauser | 24/02/2006 | Advertising