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 Marketing With NewslettersNewsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list. Please note a paid newsletter needs to be informative and doesn't always offer the same sales opportunities. However a freebie newsletter can have ads, special offers and promotions and more. Social Media MistakesWith so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future. Bloggers ChecklistBelow are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog. Marketing in a Poor EconomyWhat you need to know is that people tend to shop differently in a poor economy. They research more, they comparison shop more and they look for more value for the money they spend. The Evolution (not Death) of SEORemember we all want to get our message out there and have our voices heard and one way to do that is to make a dramatic statement. So that is what you are seeing. The truth is SEO is not dead - it is just evolving. And the other truth is.... the more things change, the more they stay the same. Blogger, Wordpress, Sub-domain, Sub-directory, New Domain - Oh My!!When it comes to setting up your Blog, there are many options and it's enough to drive you crazy. Here is some information for each option... Just Because You Don't Want to Hear It, Doesn't Mean it Isn't TrueThis article may not make me real popular with many site owners, but it is the honest truth. So many people want top rankings but they aren't truly prepared to do what it takes to get those top rankings. Has Your Site Been Banned From Google?Does Google Forgive? Forget the Sandbox - when you are in the doghouse, will Google ever "forgive" you and release your site back into the SERPs (search engine results pages)? Should You Handle Your Own Seo?Everyone is trying to save money in today's economy - but sometimes when you think you are saving money you are actually losing so much more than you save. "seo on a Budget" TipsIt is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done as they can with a small team. It is true that those things do present a challenge however they do not preclude you from getting top rankings.
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