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Debunking Seo MythsThere are so many SEO myths out there; I decided to write a short series of articles debunking some of the common myths. This next one may come as a surprise - but it's true I hear it often! SEO MythsThe cold hard truth is that if your site is not search engine friendly, you're losing hundreds and thousands of hits from the very people you most want to visit your site -- those who demonstrate a serious desire for what you have to offer by proactively typing keywords related to YOUR business into the engines. How to Scientifically Increase Your Conversion RateIf something isn't pulling in the results you want, create other versions and test them against each other so you can come up with a winner! You should test headlines, graphics, sales offers, price, and different opt-in methods. There is nothing that can't be improved. The only way to determine whether the new or old version pulls better results is to TEST. How to Select the Best Keywords for Your SitePut simply, a keyword is a single word, like "Maui." But a keyword phrase is a more descriptive string of two or more words, like "Maui vacations." Your approach to keyword selection will vary, depending on your industry. For certain niche markets, using single words can be a good strategy (as long as they are specific to your product or service). But regardless of your industry... Engines and Spiders and Surfers, Oh My!The cold, hard truth is that if you're not successfully optimizing your site (and if it's not search engine friendly), you're losing hundreds and thousands of hits from the very people you most want to visit your site - people who demonstrate a serious desire for what you have to offer, by proactively typing keywords related to YOUR business into the engines. Using Pdfs CorrectlyPDFs are often downloaded to people's desktop and therefore have a longer "shelf life" - they may come across the PDF in the future, but with a web page (even a bookmarked one) they are not likely to accidentally come across it again. They would have to actively go to your site to see the page again. Summer Time Slow Down?A lot of people think summer is slow and not the time to focus on their websites. So many people are out of town, some businesses slow down. Not to mention we all have concerns about the economy right now. I want to propose a different perspective. Press Releases Aren't DeadThere used to be a lot of hype about online press releases. Recently it has died down a little bit. We are still finding that it works well for clients. But there are some very definite riles to follow. What People Aren't Saying About Social MediaLet me start by saying I am a fan of social media, I personally choose to participate in social media. However when you read about social media, you often only hear one side of things - the message is clear - Participate or miss out! And while I do believe that is true, I think it's not always that simple. How to Pick an SEO FirmSEO is the foundation of your marketing campaign - at least it should be. Aside from any other marketing that you participate in, you should also make sure your site is ranked in the top of the engines so you can tap into the millions (actually over 400 million) searches performed daily.
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