Jennifer Sheahan
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Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission. This is achieved through a comprehensive ad campaign management service: clients choose from a “Monthly Insights” program- allowing them to take advantage of the latest tips, strategies, and information which is sent to them on a monthly basis; a one-on-one coaching program, where they work directly with Jennifer to develop and fine-tune their campaigns; or a complete “Done For You” service, which includes an analysis of the client’s marketing needs, setting up individually tailored ads, and ultimately finding the best customers for the client.
Jennifer is based in Melbourne and is a busy mother and internet marketer who has developed a strong reputation as a leader in this industry. She is always thinking about online business opportunities. Facebook ads caught her attention years ago in part because of the immense traffic and ability to target customers so well. She discovered PPC advertising and it wasn’t long before she became a specialist. In addition to running the FBAdsLab, she also maintains PPCMom.com. Through several years of trial and error, she has amassed an extensive body of information, strategies, and technical know-how. In 2010 she developed this unique Facebook Ads system that works for all kinds of businesses – online and offline, big and small. http://www.fbadslab.com/
Recent Activity
When you are writing Facebook ads, are you selling with benefits or features? Or both? I know, I know, you've all heard the old marketing adage, "Sell with benefits, not features."
An important consideration when promoting your product or business on Facebook is how do you differentiate yourself from others that offer a similar product or service? YOU know you're the best, but just telling people that somehow usually isn't enough
One of the hottest topics in Facebook advertising is the critical pivot from fan to customer. As you are attracting new fans to your page, there are specific techniques to keep people interested in your business, and interested in buying from your business. The dynamic nature of social media demands that we must find ways to provide greater value to our customers and potential customers.
A strategic "Call to Action" on your Facebook landing page will set you apart from the majority of businesses. Careful consideration to this one concept will help you make the most of your initial contact with customers.
Once potential fans reach your landing page, you have a few precious seconds to captivate their attention in order to create fans and customers. As many of you know, Facebook's average CTR (Click Through Rate) stands lower than what most marketers are accustomed to, so we have to maximize our window of opportunity on the landing page.
The landing page of your Facebook ad is just as important (if not more so) as all other aspects of your Facebook campaign. Your landing page choice can make or break your campaign. There are a lot of elements to the landing page you should consider. Today we're going to explore ONE aspect of landing page choice - The Headline.
Working in the social media arena, I've come to learn that generally people either love Facebook or they really, really hate it. But often even those who hate it seem to understand it's a necessary evil in business. They know that if they're not on Facebook, their competitors have free reign.
Why do some people "make it", and achieve their goals, while others don't?I find this topic fascinating. Across all areas of life, some people achieve greatness, while others never reach their goals.
I was a stay-at-home mom, with three kids in pre-school, and we counted every dollar that came in and went out. It seems ironic that I jumped right in to paid traffic as an online strategy, but I am an impatient soul. Waiting for SEO efforts to kick in can be painful and slow. Paid traffic delivers instant results for testing and sales.
Every day someone asks me: "Do I need a Facebook Page?" Yes. I strongly encourage you to have a Facebook Page before you ever spend a dime on PPC. (There are a few exceptions to this rule, but not many. Affiliate marketers, Lead Gen, etc.) You DO need a fan page for your business/service/product/program, and you need to engage with your fans to see any results.
