Jerry Work - Articles

 

Jerry Work is president of Work Media, LLC, a search engine marketing company in Nashville. His career began in finance, before shifting to web site design and development. He is now a professional search engine marketer who has managed campaigns for companies like Shop at Home TV and Honda Power Equipment. Work is the author of numerous Internet marketing guides and articles available at http://www.WorkMedia.net.

You may also find articles by Jerry at the TalentZoo.com website under SEM Skinny.

Nine Tips to Make Sure Your Paid Search Marketing Costs You as Much as Possible

Top nine tips for making sure that you waste as much money as possible on your pay per click campaigns. Read

By: Jerry Work | 21/11/2008 | PPC Advertising

The Great Search Engine Marketing Scam

I am a professional search engine marketer. As such, I make it my job to investigate new tools and technologies that relate to the business of driving traffic to web sites via search engines. My company makes use of various tools to promote our clients’ web sites, and they provide great leverage on our time. We would have to charge much more for our services if we did not make use of certain programs. Read

By: Jerry Work | 07/10/2008 | SEM

Fun With Pay Per Click Math – How Much Can You Afford to Pay?

Using a very simple formula, you can calculate how much you can spend per click on your paid search campaign Read

By: Jerry Work | 08/09/2008 | SEM

How to Use Squidoo to Drive Traffic to Your Web Site

How to Use Squidoo as a marketing / promotional device. Squidoo is an interesting concept – sort-of a cross between an online encyclopedia and a social networking site. It works by letting users create “lenses”, which is Squidoo’s term for a web page devoted to a single topic. A user can create as many lenses as he wants, and in fact is rewarded for creating many by achieving the title of “Giant Squid. Read

By: Jerry Work | 08/09/2008 | SEM