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 Handling Rejections in SellingThere was once a story that appeared in a community paper. Residents of a small community complained to the business section of the paper and told story upon story of having merchandise mailed to them that they didn’t want or didn’t even order. The infuriating part, the residents added, was the items were even billed to them. Getting The Right Partner In BusinessSir Winston Churchill once said something about doing business: “Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse pulling a sturdy wagon.” One of the most important, the most difficult, and even the most life-changing decisions a fledgling entrepreneur or a small business owner could make is choosing the right business partner. The Salaried Employee: Coping With The TimesAn employment office was checking on an applicant’s list of references. “How long did this man work for you?” a former boss was asked. “About five hours,” was the swift retort. “Well! He reported to us that he’s been with your company for a long time!” exclaimed the surprised caller. “Oh, yeah,” replied the ex-employer, “he’s been here all right, for two years.” Making Music with Your KidsAccording to legend, Amphion built Thebes by the music of his lute. Amphion’s lute playing was so melodious that the stones danced into walls and houses voluntarily. As anyone involved in music can tell, the reason why he or she sings and plays is because of the way it makes him or her feel. Communication is the Key!“Strides in communication now permit us to talk with people around the globe, but cannot bridge the ever-widening gaps within our own families.” This was pointed out by a famous actress to her manager. Indeed, her keen observation presents an apt truth today: "Even with huge advances in technology, there are still big problems in communication." Know Your DebtsPeople may laugh at the little story but the reality about debts is there is no choice but to pay it back. A woman was overheard in a crowded bus remarking to a companion, “If I’m in debt, I have no freedom to watch a movie and have no right to even eat out.” The reason for this is the money she was using is not hers and she just borrowed someone else’s hard-earned money. The Direct Marketing BusinessSources of many effective business ideas vary. It depends on a person’s personal and educational background, circle of friends and relatives, and even the field of profession. Business ideas—whether a fast moving consumer goods business, a spa service, or a small corner café—can be realized alone or with the help of others. Debt Traps to AvoidA butcher put up this notice in his shop window: “This business has been compelled to close owing to bad debts. A list of names and amounts owing will shortly be shown.” Money rolled in immediately. The meat shop opened again in no time, and business is flourishing. Although some financial experts are saying that the end to the economic slowdown is seen, money is still hard to come by nowadays, whether people admit it or not. The Breakthrough Book for Startup BusinessesTheodore Parker said, “The books that help you the most are those that make you think the most.” Here is a good book for business people, The Breakthrough Company by Keith R McFarland, a business consultant for the wildly successful IT company called Microsoft. Its 288 pages are packed with valuable insights and guidelines for simple startup companies. Make Websites Easy to BrowsePeople who own and run home-based businesses see the value to have a piece of cyber link to their moneymaking ventures. Even if it is just a small store at a street corner, most often than not, the flyers and brochures business owners give out to their customers have their website addresses printed on these pieces of paper.
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