jill lazar - Articles

Event Marketing Boosts Business During Challenging Times

The economic crisis is taking its toll on nearly every industry, and many companies are slashing their marketing budgets to save on expenses. But if we all turn into penny pinchers and scale back on relationship building, our customers are likely to, well, forget about us. Tough times give companies a great opportunity to step out and get noticed; those who keep building relationships are the ones that can fly ahead of the competition. Read

By: jill lazar | 27/03/2009 | Marketing

Co-Branding During the Economic Downturn: Building Partnerships That Work

As the economic climate remains grim, have you noticed that more people are jumping onto the ‘relationship’ bandwagon? This recently came to my attention while meeting with a new company to discuss how our businesses could help each other. All they talked about was their business, and after about an hour they finally asked; “Well what do you do?” That was the wakeup call for me. Read

By: jill lazar | 27/03/2009 | Marketing