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![]() Jim Degerstrom offers custom website design and artwork for print, and blogs related small business advice.
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Multimedia and Search Engine OptimizationMultimedia is content that cannot be viewed or rated by search engines, so if search engine optimization and driving traffic to your site is important, be careful with multimedia choices for your small business website design. Brand Name Turnkey Website AdviceLow cost cookie cutter website solutions may be practical for small business owners on a limited budget, yet having duplicate content that is just like 1000 other sites drastically impacts the value in seo, or search engine optimization. Small Business Homepage ConstructionBased on experience, here is some advice to assist small business website owners maximizing the relationship with their designer. Being prepared to discuss your expectations is more likely to result in a finished project where neither party resents the deal. Out of Control WWW DomainsIf a small business owner does not ask, or know to ask, some registrars will intentionally keep their name as the administrative contact on domains they acquire on behalf of clients thinking they have them locked up as a customer indefinitely. Choosing Small Business Website NamesThere's nothing wrong with getting the dot COM domain name you want, and then registering the other major extensions that are available for the same name. If you are highly successful in your online venture, having the other extensions registered in your name prevents others from attempting to take advantage of your reputation by association. Small Business Blog Writing TipsCompare physical exercise to writing posts for your small business blog, and each requires discipline. Both are easy to avoid without feeling guilty, yet the benefits are certainly important to your health, personal and business. Solutions to Stop Friendly SpamUnwittingly many small business owners forward junk email without a second thought. Did they really leave out "In God We Trust" on the new US one dollar coin? Small Business Owner Sales TipsYou know the value of what you offer, so how do you convince a prospective customer? Understanding the psychology of what happens during the sales process requires empathy. Small Business Website FailuresSuccess online is more than just having a website. Realistic expectations require knowledge of how the internet and search engines work.
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