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Jim Wallert - Articles Jim started his career with Sear and Roebuck and went on to manage distribution companies servicing thousands of customers across the country. He started two companies to assist companies develop sales training programs. Most recently Jim worked with major Marketing List Brokers developing programs to assist all types of businesses find the right maketing lists for their needs
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 Watch Out For The Mailing List PoliceIf your company makes regular mailings to customers or prospects you may be in violation of Postal rules governing “move update” requirements. These requirements basically state that you need to make sure that the person or business you are mailing to is still at the address you are using. You can save big bucks by managing your list. Direct Mail Marketing is Alive and Well and bringing in lots of new businessFor as long as there has been a US Mail service we have heard complaints about Proverbial “junk mail”. Everyone complains about it but most open, read it and every year it generates billions in sales. Here are a few tips on how it will work for you and your business. Find profits in your company’s customer marketing and mailing listsWith costs of printing, postage and mailing continually rising, companies can not afford to send marketing pieces to old, duplicate, incomplete or incorrect prospects and customers addresses. Check your own household and business mail for a period of time and see how many expensive mail pieces may be addressed to prior residents, are duplicates, or are not relevant to your household or company. Never Stop Prospecting: Direct Mail and finding the right mailing listEven for established businesses with the most loyal customers there is a natural attrition among existing customers. In fact, this attrition may not be the fault of your product or service – customers move, customers die, lifestyles change, and so do personal preferences. The bottom line is that sales’ prospecting is an essential part of maintaining business growth. One of the most effective tools available for sales prospecting is direct mail. What goes into Winning Direct Mail Campaigns?One of the great things about direct mail is that there are only there main components – the list, the offer and the copy. If you get them all right, your direct mail efforts have a great chance for success Save up to 50% on your advertising costs with co-op advertising fundsIf your small business buys inventory, products or equipment that you resell or use in providing your products and/or services, you may be able to save up to 50% on your advertising costs by using available co-op advertising funds. OPPORTUNITY SEEKER MAILING LISTS, SHOULD YOU USE THEM?The term “opportunity seekers” has become a buzz-word among
direct mailing. multi-level marketers and entrepreneurs, but is using this list strategy steering them down the wrong path? Bring more customers to your business with direct mailWhy you should use direct mail to reach the best prospects for your business. Here are some of the reasons why direct mail is more successful than "shotgun" marketing like news print or radio.
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