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Jj Kennedy - ArticlesEvil Genius TV is the small business coaching and strategy arm of Evil Genius Interactive, a web and marketing development firm located in Gainesville,FL.
http://www.evilgeniustv.com http://www.evilgeniusinteractive.com http://www.egimarketing.info http://www.evilgeniusarcade.com Managing the LowbiesIf there is one universal thing that plagues small businesses, it's finding and motivating employees. In this article, I share a recent discussion with a friend who is looking to grow her own law firm, and some tips and tricks I have learned along the way. MARKETING A LESS-THAN-FRIENDLY SPINOFFSome strategies for marketing a new company when the original parent company has a horrible reputation. Small Business – Growth Stage 3B: Meeting DemandWe continue the series on the small business lifecycle with a discussion on how to meet skyrocking demand during the growth stage of your business. How To Make The Big Bucks: Keep It EmotionalIn this article we discuss using emotional wants, versus logical needs to ratchet up the profit margin. 6 Tips For Using Humor In Your MarketingThis article is about using humor in marketing. When to use it, how to use it, and equally importanly how NOT to use it. 6 Tips I have learned from brutal experience. The Stimulus Package Explained by an MBA to a 3rd Grader **please Pass it On**When I started looking at the stimulus package, I imagined having a conversation with a 10 y.o. about it. As an MBA, how would I explain it simply and what questions would they ask? Differentiating yourself Part 3 : the Growth Phase OverviewThis article will serve as the jump point for our discussion of differentiating your business during the growth phase of the industry lifecycle. Differentiating yourself Part 2.d: Metrics and FlexibilityWe are going to wrap up the introduction phase of marketing series with a discussion on using the data you collected to further refine your strategy and tactics while you are in the heat of battle. Differentiating yourself Part 2.c : Research and Target MarketThis article is the third installment of differentiating yourself in the the introduction phase of the market lifecycle. In it, we will discuss several options for defining, qualifying, and surveying your target market. Tutorial: Use Your Custom Avatar on Other BlogsThis video is a tutorial on how to create and use your own custom avatar that you can use whenever you post a comment on someones site. Best yet, it's EASY and its FREE. Cool Hunh?
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