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Joah Lefkowitz - ArticlesJoan Lefkowitz, an original marketer of TopsyTail tm, is president of ACCESSORY BRAINSTORMS, Inc, a licensing agency, sales representation and consultancy for Fashion/Beauty Accessory and Lifestyle Inventions. From its showroom in New York’s ‘accessories district’, it licenses inventors’ products to major corporations and markets to Mail Order Catalogues, TV Shopping programs and retail. Some very successful products it has launched have been TOPSY TAIL (which sold over $100m at retail), Ted Gibson's HAIRDOSTICK, HAIRDINI, HOLLYWOOD FASHION TAPES, and MISS OOPS and, most recently, BOSOM BUTTON, LUMBARWEAR, WHIRL-A-STYLE, WINKEE, R.E.M. SPRING (hair removal tool) and TAG TAMERS...Specializing in representing unique products and inventions since 1984, Accessory Brainstorms is always interested in seeing new products in these categories, and offers one-on-one consulting for inventors who need guidance. ACCESSORIES Magazine awarded Joan for the “Most Inventive Products” and also cited her as one of the 100 most important accessories industry “Movers and Shakers”. www.accessorybrainstorms.com
The Dow is Crashing, and Inventions are Soaring!What do lipstick, chocolate, Pepto-Bismol and inventive products all have in common? They all sell better during recessions. Read this article to find out what all the recession/invention buzz is about, and gain a deeper understanding of how consumer psychology applies to consumer product sales. TopsyTail tm, the $100 MILLION HAIR GADGET THAT COULD….AND DID!Learn the story behind the most successful hairstyling tool in history! How to Get Your Consumer Invention to MarketSo you have an idea for an invention? What do you do now? The most successful hair accessory in history, the TopsyTail, made 100 million dollars. This did not happen by miracle or chance. The key was a well-conceived and executed plan. Following an informed approach will help you turn your invention into a bonanza of extra income. Think You Can’T Launch Your Invention During A Recession? Think Again!Learn about which inventions and/or products sell during a recession and why. This article reviews the principals of consumer psychology during times of economic hardship and how it affects the marketplace. Also gives tips on how successful inventions should be designed and promoted.
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