Joan Lefkowitz - Articles

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Joan Lefkowitz, founder of ACCESSORY BRAINSTORMS and ACCESSORY RESOURCE GALLERY, started her business as a sales representative showroom for fashion accessory product lines in 1983. Along the way, with both companies thriving in the marketplace, she has become the recognized expert at turning unique new inventions in the Fashion/Beauty/Lifestyle categories, from unknown entities into highly recognized commercial success stories. Frequently interviewed in the press, on TV, and on radio, she has given guest seminars on the subject of "How to get your Invention to Market" for Inventors Workshop International Education Foundation and the Los Angeles Patent Library, for the Yankee Invention Expo, Ohio Inventors Council, The Learning Annex, as well as New York's Fashion Institute of Technology. Joan Lefkowitz holds degrees from New York University and Brooklyn College. She is a professional member of the United Inventors Association and is on the board of advisors for the Hudson Valley Center for Contemporary Art. In the area of personal development, she has done Outward Bound and The Landmark Forum. Both of which she recommends for anyone interested in taking on "what is possible in your life."

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How to Get your Consumer Invention to Market
So you have an idea for an invention? What do you do now? The most successful hair accessory in history, the TopsyTail, made 100 million dollars. This did not happen by miracle or chance. The key was a well-conceived and executed plan. Following an informed approach will help you turn your invention into a bonanza of extra income. Read
By: Joan Lefkowitz | 03/05/2007 | Ask an Expert
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How I Went From Drama Teacher to Invention Marketing “guru”
Fulfilling Your Dreams by Changing Careers or How I went from drama teacher to Invention Marketing “Guru”Joan Lefkowitz, the marketer of TOPSYTAIL tm, is president of ACCESSORY BRAINSTORMS, NYC, a licensing agent, consultant and sales-representative for hair and beauty accessory and lifestyle inventions. She writes and gives seminars on 'How to Market Your Invention' Read
By: Joan Lefkowitz | 01/05/2007 | Entrepreneurship