Jody Gabourie - Articles

 (436)

Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. A lover of marketing, she spent 19 years in the corporate world of advertising and broadcast doing a variety of marketing, research and sales positions helping large and small business owners attain success. Jody started her own company, Maven Solutions in 2006, to help small business owners and entrepreneurs achieve the marketing success they and their companies want. She feels very strongly that she has a message to share with business owners: that marketing is something they can do, do it well, and use it to achieve the life and business they desire and deserve! Jody also believes that marketing can be an authentic action and people can learn to view marketing as an opportunity to honestly share themselves and their knowledge with people. She’s been described as warm, funny, intuitive, direct, empathetic, fun, honest, real, irreverent, tenacious, and loyal. When she’s not busy happily helping people with their marketing, she likes to take walks along the river, cuddle up with her two cats and read a book or watch a movie, ocean kayak and downhill ski. If you’re ready to triumph with your marketing then get started with your FREE special report 5 Simple Steps to Find and Keep Your Most Profitable Clients by visiting Jody’s marketing website at JodyGabourieMarketingCoach.com

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Popularity
300

What is Your Prospect's Problem?
The secret to crafting a compelling marketing message that makes your potential clients sit up and take notice is to clearly identify the problems they are facing. Read
By: Jody Gabourie | 25/07/2008 | Business
Popularity
300

Know Your Market Before You Figure Out Your Marketing Message
It is important to zero-in on a primary group of people and really understand who they are and what makes them tick. When you understand the type of people you are marketing to, you can craft marketing messages that speak directly to them. Read
By: Jody Gabourie | 18/07/2008 | Business
Popularity
300

Why Your Marketing Message is Critical
If you don't have the "right" marketing message for your business and your intended customer, then everything else you do is compromised. If you have the right one, it will help you unlock doors to new prospects, happier clients and more profitable and successful business relationships. Read
By: Jody Gabourie | 14/07/2008 | Business
Popularity
295

Marketing is a Relationship
To successfully and easily market, it helps to view marketing as an ongoing relationship. Marketing is about fostering, nurturing and maintaining a relationship with each and every client and prospective customer. Learn more about why it is so important to view marketing as a relationship and the 5 steps to achieving this. Read
By: Jody Gabourie | 11/07/2008 | Business
Popularity
291

Niche Market and Why You Need One
As a small business owner, you usually do not have the money, resources and time to market to a larger target market. You need to focus your marketing efforts on those people most likely to buy what you offer. Learn the reasons why getting a niche market is critical to your success. Read
By: Jody Gabourie | 08/07/2008 | Business
Popularity
278

Follow-up or Fall Out
A marketing relationship won't be sustained without any contact and will fall by the wayside if a client is ignored. Keep reading to learn 10 simple ways to keep in contact and keep the marketing relationship with your clients strong and profitable. Read
By: Jody Gabourie | 03/07/2008 | Business
Popularity
273

Be a Marketing Sales Ambassador
If marketing is all about fostering a relationship, then how does selling fit in? First learn to change the way you view selling, and then successfully market and sell your services and products by beginning to view yourself as sales ambassador for your company and for yourself. Read
By: Jody Gabourie | 01/07/2008 | Business
Popularity
276

Mini Marketing Action Plans
Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient. Learn the secret to consistently marketing your services and products by creating what I call Mini Marketing Action Plans that are quick to create and easy to manage. Read
By: Jody Gabourie | 23/06/2008 | Business
Popularity
240

Start a Conversation With Your Customers
The secret to making people sit up and take notice of you and your company is to identify and address the problems they are facing. Discover marketing tactics you can use to offer people a taste of your products and services in a way that addresses key concerns or issues your prospect is experiencing and gives a suggested solution - one that your service provides. Read
By: Jody Gabourie | 19/06/2008 | Business
Popularity
236

What Benefits Do You Offer to Your Clients?
To find your most profitable clients, your first small business tactic is to figure out what exactly you have to offer to potential and current clients. If you haven't got a clear understanding of what you have to offer in exchange for what people want, then you'll have a difficult time trying to make a marketing relationship work. Read
By: Jody Gabourie | 16/06/2008 | Business