Joe Farinaccio - Articles

Joe Farinaccio helps businesses and entrepreneurs make money using direct response advertising. To discover how to use copywriting and direct response marketing to grow your business ... visit his website at ... http://www.sales-letters-and-marketing.com

Why Choose Costa Rica For Your Vacation This Summer?

On September, 18 1502, Christopher Columbus anchored offshore near present day Puerto Limón, Costa Rica. A lot has changed since then. Costa Rica is probably the #1 visited tourist country in Central America. Why? Because Costa Rica goes out of the way to protect its natural beauty and resources. Both present and... Read

By: Joe Farinaccio | 25/05/2008 | Travel

6 Website Tips For Successful Selling

Here are 6 quick tips for the sales copy on your webpages. They're a must if you're trying to use a website to sell anything. 1) Make your webpages conversational. In other words, write in the same way you'd "speak." This obviously doesn't mean you write sloppy. A large... Read

By: Joe Farinaccio | 04/05/2007 | Marketing

14 Tips For Promoting Your Business With Postcards

Postcard advertising works for many businesses. Which ones? You have to test in order to find out. But it's not hard. And if postcards will work for you, then you'll probably save a lot of money on advertising - and get much better results. If you've got a local service... Read

By: Joe Farinaccio | 24/04/2007 | Marketing

Copy Rules!

COPY RULES! When I say, "Copy Rules," I'm not talking about the "rules of good sales copy." What I mean is, in advertising, "good sales copy rules the day." In other words, "Copy is king!" Okay ... maybe I'm a little biased. After all, I'm a copywriter. Then... Read

By: Joe Farinaccio | 11/04/2007 | Marketing