Joel Chudleigh

As I work in the field of internet safety I am already thinking about how I am going to need to educate my child (and myself) in order to reduce the risks he faces whilst using the internet. I know now that I cannot protect him completely as he will always find a way to do what he wants to do but I do know that if I make every effort to help him understand the risks then it will ensure that he is safer.

On first sight many marketing and advertising professionals may think that writing good copy for Pay Per Click (PPC) ads is relatively easy as there are fairly strict text string length constraints that give you boundaries within which to work. However, I have found that coming from a direct marketing background (which is also based on a direct response mechanism) to focusing on search engine ads that it is not straight forward.

Once you have a website with good, keyword targeted content on it and it is being properly indexed by the key search engines you will need to promote it in order to get it ranking well in the search engines. One of the quickest and easiest ways to start building links to your website is through submitting your site to a range of web directories. There are tens of 1000's of web directories out there, many of which are free to submit to. But..Is it worth the effort?

If you are not currently doing affiliate marketing then you are really missing a trick. Affiliate marketing evolved from the simple concept that if another website sends you a visitor and that person becomes a customer of yours then you should say thanks to the other website by giving them a small piece of the pie.

One of the most important parts of managing a Google Adwords account is minimising the irrelevant search traffic that your ads receive. Google allows you to add negative keywords which restrict your ads from showing for certain unwanted search terms. This will help you to improve your Google account performance. You can find these search terms through running a search query report (SQR). This article takes you though the process of running a search query report for best performance.

Over the past few years most small businesses in the UK have realised that for a quick and reliable method of finding new customers Google Adwords is difficult to beat. I have put together a few tips on how those new or relatively new to Google Adwords can easily improve what you are doing to get the most out of your marketing budget.

Pay per click is essentially a simple marketing channel – you pay for a click to your website and you then try to convert that person into a customer. It does get more complicated when you start looking at the inter-relationships of similar keywords but that can be a distraction from getting the basics right. The basic necessity for a successful PPC campaign is good data at a keyword level; this means being able to see the performance of each individual keyword in your account so that you can.

I will assume that you are starting your PPC work on Google and base this tutorial on the Google interface and tools. Good PPC is based on relevance, never forget that you are after conversions rather than clicks. Google will always give good advice on how to optimise your campaigns but this advice will always be based on Google's goal of increasing traffic and their target of maximising revenue per search on the engine.