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Joel Postman - ArticlesJoel Postman is the principal of Socialized, a consultancy that helps companies make effective use of social media in corporate communications, marketing, and public relations. His background includes a decade of Fortune 500 corporate communications leadership, four years as the speechwriter to the CEO of Sun Microsystems, and experience in print and broadcast news. He is currently working on a book, titled SocialCorp: Social Media Goes Corporate, to be published in November.
Read more articles by Joel at TalentZoo.com under Very Public Relations. Linkedin: It’s All About the Platform, BabyProfessional/career social network LinkedIn continues to feel the pressure from other social networks, particularly Facebook, when it comes to offering users a more lively and engaging environment while maintaining the dignified, professional atmosphere the company has sought to convey. Tear Down That Firewall Mr. Corporate itFor some companies, the only thing more worrisome than having sensitive information get out is allowing it to get in. Each successive generation of Internet applications seems to bring with it something for corporate gatekeepers (generally, but not always, IT) to be afraid of. Tweeting yourself to a Better CareerThe convergence of PR and social media is inevitable, and the ways in which those of us in the industry use social media continue to expand. One area that has seen some interesting changes is recruiting, and the role played by social networks. Nearly everyone is familiar with LinkedIn, a very conventional yet very useful tool for both the recruiter and the professional looking to make a career change now, or just interested in building out a network of people in the industry. Facebook, too... Zen and the Art of Slide DesignEffective communications and slide presentations may seem like mutually exclusive ideas, but slides are an inescapable part of agency and corporate life. It’s great fun to beat up on PowerPoint, and much has been written on how bad so many presentations are. Often people approach this problem by becoming better at PowerPoint, but that’s not the answer. Social Media Ethics: not That Hard, ReallyMost of us in the PR industry are familiar with stories of well known companies using online media to deceive consumers and investors. Last year, Wal-Mart and Edelman received lots of attention for the “Wal-Marting Across America” flog (fake blog) which featured a couple traveling around the country in an RV, visiting Wal-Mart parking lots and rubbing elbows with the hoi polloi. Unfortunately, the couple were a professional journalist and photojournalist hired by Wal-Mart and Edelman. Social Networking: Quality Vs. QuantityThe value of your social networks is largely based on the quality, and to some extent quantity, of people in them.
While nearly all social networks have a “Terms of Service” (TOS), the rules for participation (don’t post obscenities or copyrighted material, for example), the etiquette for adding people to each network is defined by the mores of those on the network. It’s also highly subject to change when early adopters (who tend to be purists) become outnumbered by “newcomers.” Unpleasant OutingsA recent trend that should concern the profession is the “outing” by high profile bloggers of PR and communications people for “lame” online behavior. Mommy Bloggers, More Than Cloth Vs. DisposableI’ve always thought I knew what a mommy blogger was. I’ve heard the term, I know a couple of mommy bloggers, and I read all kinds of blogs, so I am familiar with mommy blogging in general. 15 Tweets of FameFake celebrity bloggers and Twitterers. They’re the cubic zirconiums of social media. They aren’t real, but in some ways, they shine brighter than the genuine object, and they can’t help but catch our eye. My Social Media Love ManifestoQuick, what single word that comes to mind when you try to describe social media? Authenticity? Immediacy? Participation?
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