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John Bradley Jackson - ArticlesJohn Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant. His book is called "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing".
Silence and NegotiationOne of the most powerful tools in a negotiator's toolbox is silence: absolute, blank-faced, quiet. It can be used when confronted with a tough situation, when given news that is too good to be true, or when you just don’t want to say anything stupid. Hire the Right Sales ManagerAlthough every organization is different, hiring a sales manager is not as simple as it looks. In fact, the wrong sales manager can quickly damage morale, if not scare away the sales reps and potentially injure the firm. Brainstorm Options Before you NegotiateA common mistake is to go into a negotiation thinking that there is only one acceptable outcome: what you want. One of the best things you can do to prepare for a negotiation is to think about all the possible options that may exist for you and the other side. Marketing Mistakes for Entrepreneurs to AvoidOne way to achieve entrepreneurial success is to not make the following marketing mistakes. It is mostly about common sense and taking the time to think things through. Negotiate Like an EgyptianWhen in Egypt, you had better negotiate like an Egyptian. Be sure to leave your cowboy hat at home since the rules are very different in the Middle East. Viral Advertising: "will it Blend?"You may have read about the merits of "viral advertising", which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e-mail buddy list, etc) to pass along messages, e-mails, or video clips. New Millennium Marketing Mega TrendsThe following changes will rock your marketing world: Advertising is DeadIf you have read my book "First, Best, or Different" or you frequent this blog, you know that I am very critical of the current advertising model, since I consider it largely ineffective and grossly overpriced. Tell Stories to your CustomerHave your salespeople tell stories. I have found that most successful salespeople sell by telling stories and not by making presentations. And, it does not seem like they are selling.
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