John F. Williams

You know you have to work harder than ever to find customers and reassure them that your aviation company is healthy and that investments in aviation are good business. But your marketing budget is not what it was a year ago, and you may have reduced, eliminated or put off hiring marketing and information technology staff. How do you find new customers and emerge from the current economic storm healthier than ever?

The impact of personal, corporate (private sector) and government (public sector) debt on global corporations can be deadly to the corporation under specific circumstances. This impact is sometimes too subtle to be noticed at first glance.Debt at all three levels must be assessed as input to strategic planning for investment in a foreign country.

For many years, companies have devoted more than half of their capital budgets to information technology, and have acted under the simplistic assumption that 'improved information' results in increased productivity. The same companies have not based their computer investments on careful calculations of returns or added value, but rather on cultural and political concerns. Successful information systems must focus more on relationships and interaction than on the information itself.