John Havard - Articles

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Interactive Digital Signage: the Key to Retail Success
The interactive digital signage as the name suggests, closes the sales process with the shopper’s fingertips.Whats more they get to know product information, directions, event information without to cope with frustrating line-ups. Read
By: John Havard | 03/01/2008 | Business Ideas
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Retail Chain Optimization With Digital Signage Network
The majority of shoppers are impulse buyers. Every fewer customers stay at home and read or watch TV ads to plan their shopping. Consequently more n more shoppers do their shopping without a shopping list and more susceptible to in store advertsing.This is where Digital Signage brings business to retailers Read
By: John Havard | 28/12/2007 | Branding
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Digital Signage: Network Distribution is Critical
Digital signage’s installation is critical to network and broadband accessibility. Since these networks relay rich media content the system requires huge broadband space. As the market grows so is the medium of distribution Read
By: John Havard | 19/10/2007 | Networks
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Digital Signage: Getting Noticed All Right!
Any digital signage solution requires video displays (LCD, Plasma screens) the media players and the channel media management software. However the high price barrier owing to research and deployment has excluded many enterprises that would benefit from these new technologies. Read
By: John Havard | 08/10/2007 | Marketing
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Digital Signage Statistics: Streaming Opportunity
Most recent technology that are being used to target consumers include web based and GPS (Global Positioning System) application, ability to take photos with mobile devices, and Bluetooth digital casting which allows consumers to receive and download digital content. Read
By: John Havard | 17/08/2007 | Advertising
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Digital Signage Delivers High Impact
In today’s retail market digital signage is one of the fastest growing communication media, allowing brands to talk directly to a responsive captive audience Read
By: John Havard | 03/08/2007 | Software