John Kilbride - Articles

 

John started his first business in 1994 while still a student at the University of Calgary and is both a marketer and an entrepreneur.

John is an expert in developing focused, successful, affordable marketing strategies for small and medium businesses; he does so along with his team at New Prodigy Marketing Group.

John believes that every company, home based to enterprise, should have access to the same level of expert marketing resources and enabling technologies such that all businesses have a chance to succeed. John is a leader when it comes to bringing web-based technologies to small businesses, and showing his clients how to avoid "re-inventing the wheel" when it comes to best-practices in today's Internet-based world.

If you are a start-up, home-based, small, or medium business owner, c-level executive, director, marketing manager, or sales manager; and, if at a minimum, you want to better understand the competitive value of professional marketing and online marketing best-practices, then you will benefit from John's expertise and the services of New Prodigy Marketing Group.

John and his team will show you how to market your business so that you win new business, and don't lose existing customers to the competition.

Top Tips for Starting & Running your Article Marketing Campaigns [Part 1 of 2]

If you're not article marketing for your business then you should definitely start...immediately. Article marketing is one of the top ways to establish yourself as an expert, build your credibility, expand the online footprint of your brand, increase backlinks to your website, and boost your website rankings. All this drives targeted traffic to your website for conversion to paying customers. Read

By: John Kilbride | 06/11/2009 | Marketing Tips

Use Your Email Signature

The email signature is that little piece of information found on the bottom of professional emails which communicates the contact details of the sender - your critical business details. If you are using email for business, then you should have a branded email signature. Read

By: John Kilbride | 24/09/2009 | Small Business

Tips for Selecting Software for your Small Business

Every business needs software in order to run efficiently, effectively, and productively (accounting, marketing, communication, etc.). Software technologies can be a great enabler and level the playing field for small businesses, but with so many technologies available how do you know that the ones you select for your business will be supported, remain relevant, and be around as long as you are? Read

By: John Kilbride | 24/09/2009 | Software